Rice - Romania | Statista Market Forecast

Revenue in the Rice market amounts to US$161.30m in 2024. The market is expected to grow annually by 5.04% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$8.22 are generated in 2024.
In the Rice market, volume is expected to amount to 106.40m kg by 2029. The Rice market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Rice market is expected to amount to 4.8kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market within The Food market in Romania has seen minimal growth due to various factors. These include low consumer awareness, limited adoption of digital technologies, and a preference for traditional shopping methods. However, with increasing health consciousness and the convenience of online services, the market is expected to see a gradual growth in the coming years.

Customer preferences: In Romania, there has been a growing trend towards healthier and more sustainable food options, leading to an increase in demand for organic and locally sourced rice products. This is driven by a rising awareness of the environmental and health benefits of consuming organic food. Additionally, with the rise of health-conscious consumers, there has been a shift towards gluten-free and low-carb rice options, catering to dietary restrictions and preferences. This has also been influenced by the growing health and wellness trend, with individuals seeking healthier alternatives in their diets.

Trends in the market: In Romania, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is being driven by the increasing consumer awareness and demand for organic and non-GMO products. Additionally, there is a growing interest in plant-based diets, leading to a rise in the availability of rice-based alternatives to traditional wheat and corn products. This trajectory is significant for industry stakeholders as it presents opportunities for diversification and innovation in product offerings. However, it also poses challenges in terms of supply chain management and production costs. Overall, these trends have the potential to reshape the Rice Market in Romania and impact the overall Bread & Cereal Products Market in the country.

Local special circumstances: In Romania, the Rice Market of the Bread & Cereal Products Market within The Food market is influenced by unique geographical factors. The country's fertile land and favorable climate make it an ideal location for rice cultivation, resulting in a steady supply of locally grown rice. Additionally, the country's strong cultural ties to rice-based dishes have contributed to the market's growth. Furthermore, the Romanian government's strict regulations on food imports have also played a role in promoting the consumption of locally produced rice. These factors differentiate the Romanian market from others and have a significant impact on its dynamics.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Romania is influenced by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends greatly impact the performance of this market. Additionally, factors such as consumer spending power, population growth, and government regulations also play a significant role in shaping the market. As the Romanian economy continues to grow and develop, the demand for rice and other cereal products is expected to increase, driven by rising disposable incomes and changing dietary preferences. Moreover, the government's efforts to improve agricultural productivity and increase food security are also expected to positively impact the rice market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.