Rice - EU-27 | Statista Market Forecast

Revenue in the Rice market amounts to US$5.93bn in 2024. The market is expected to grow annually by 3.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$13.24 are generated in 2024.
In the Rice market, volume is expected to amount to 2.51bn kg by 2029. The Rice market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Rice market is expected to amount to 5.3kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in the EU-27 has seen minimal growth due to factors such as low demand and competition from other grains. Despite the convenience of online services, consumers still prefer traditional methods of purchasing rice.

Customer preferences: As consumers become more health-conscious, there is a growing demand for rice varieties that offer nutritional benefits and cater to specific dietary requirements. This trend is particularly evident in the EU-27 market, where consumers are increasingly opting for rice products that are gluten-free, low in carbohydrates, and high in protein. Additionally, the rise in vegetarian and vegan diets has also led to a surge in demand for rice-based meat alternatives, such as rice-based burgers and sausages. These shifts in consumer preferences are driven by a growing awareness of the health benefits of rice as a staple food, as well as an increasing focus on sustainability and environmental impact.

Trends in the market: In the EU-27, the Rice Market within the Bread & Cereal Products Market is experiencing a rise in demand for healthier and more sustainable options. This trend is driven by consumer awareness of the environmental impact of traditional rice production methods and the health benefits of alternative grains. As a result, there is a growing market for organic, non-GMO, and gluten-free rice products. This trend is significant as it reflects a shift towards more conscious and ethical consumption patterns. Industry stakeholders should capitalize on this trend by offering a wider variety of sustainable rice options and highlighting their benefits to consumers.

Local special circumstances: In the EU-27, the Rice Market of the Bread & Cereal Products Market within The Food market is influenced by a variety of factors, such as the increasing demand for gluten-free options and the rising health consciousness among consumers. However, each country within the EU-27 has its own unique factors that impact the market. For example, in Italy, rice is a staple food and is consumed in large quantities, while in France, rice is not as popular as other grains. Additionally, regulations and cultural preferences also play a key role in shaping the market dynamics. For instance, in Spain, paella is a traditional dish made with rice, which contributes to the high demand for rice in the country. These local factors highlight the diverse landscape of the EU-27 rice market and its influence on consumer behavior.

Underlying macroeconomic factors: The growth of the Rice Market in the Bread & Cereal Products Market within The Food market is also influenced by macroeconomic factors such as global trade policies, consumer preferences, and government subsidies for rice production. Countries with open trade policies and high consumer demand for rice are experiencing higher market growth compared to those with trade barriers and lower demand. Additionally, fluctuations in national economic health and fiscal policies can impact the affordability and consumption of rice, ultimately affecting market performance. Moreover, investments in infrastructure and technology to increase rice production and reduce post-harvest losses can also drive market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.