Breakfast Cereals - Lebanon

Lebanon

Highlights

Revenue in the Breakfast Cereals market amounts to US$18.80m in 2024. The market is expected to grow annually by 11.79% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$3.60 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 5.20m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 6.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Lebanon is experiencing subdued growth, influenced by factors like low consumer awareness and limited availability of online services. Despite this, the market is steadily growing due to the increasing demand for healthy and convenient breakfast options.

Customer preferences: Consumers in Lebanon are increasingly seeking convenient and healthy breakfast options, driving the growth of the breakfast cereals market. With busy lifestyles and a growing health consciousness, there is a rising demand for nutritious and ready-to-eat breakfast cereals. This trend is also reflected in the variety of new products being launched, catering to different dietary preferences such as gluten-free, organic, and plant-based options. Additionally, the cultural influence of traditional Lebanese breakfast dishes, such as labneh and zaatar, is also being incorporated into breakfast cereal flavors and packaging, appealing to local tastes.

Trends in the market: In Lebanon, the Breakfast Cereals Market is experiencing a shift towards healthier options, such as whole grain and organic cereals, driven by increasing health consciousness among consumers. This trend is expected to continue, with manufacturers focusing on developing more nutritious and low-sugar variants to meet consumer demand. Additionally, there is a growing trend of incorporating local flavors and ingredients into breakfast cereals, catering to the preference for traditional and authentic products. These trends not only reflect changing consumer preferences but also present opportunities for industry stakeholders to innovate and differentiate their products in a competitive market.

Local special circumstances: In Lebanon, the Breakfast Cereals Market is heavily influenced by the country's diverse cultural influences and its Mediterranean location. The market sees a demand for healthier breakfast options, such as muesli and granola, due to the health-conscious mindset of the Lebanese population. Additionally, the country's strict import regulations and high tariffs on foreign goods have led to a rise in local cereal production, making it a highly competitive market. These unique factors contribute to the dynamic and constantly evolving Breakfast Cereals Market in Lebanon, setting it apart from other markets.

Underlying macroeconomic factors: The Breakfast Cereals Market in Lebanon is heavily impacted by macroeconomic factors such as the country's overall economic health, fiscal policies, and global economic trends. Lebanon's economy has been experiencing high levels of inflation and currency depreciation, leading to a decline in consumer purchasing power. This has directly affected the demand for breakfast cereals, as consumers are prioritizing essential food items over non-essential ones. In addition, the country's unstable political environment and ongoing financial crisis have further added to the market's challenges. These factors have resulted in a slowdown in market growth, as consumers are becoming more price-sensitive and are shifting towards more affordable breakfast options. However, with the increasing health consciousness among consumers and the growing trend of convenience foods, the market is expected to recover in the long term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.