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  4. Bread & Cereal Products

Bread - Benelux

Benelux
  • Revenue in the Bread market amounts to US$7.01bn in 2024. The market is expected to grow annually by 3.48% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$233.40 are generated in 2024.
  • In the Bread market, volume is expected to amount to 2.73bn kg by 2029. The Bread market is expected to show a volume growth of 1.6% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 84.3kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread Market in the Benelux region is experiencing negligible growth due to factors such as changing consumer preferences and increased competition from alternative products. Despite this, the convenience and health benefits of bread continue to drive its demand in The Food market.

Customer preferences:
The Benelux region has seen a rise in demand for artisanal and specialty breads, as consumers seek out more diverse and unique options. This trend is driven by a growing interest in healthy and natural ingredients, as well as a desire for authentic and locally-sourced products. Additionally, there has been a shift towards convenience and on-the-go options, with an increase in demand for pre-packaged and frozen breads. This reflects changing consumer lifestyles, as well as the influence of global food trends in the region.

Trends in the market:
In Benelux, the Bread Market is experiencing a shift towards healthier options, with a rise in gluten-free and whole grain breads. This trend is driven by growing health consciousness among consumers and the influence of social media, which promotes healthy eating habits. Additionally, there is a rise in artisanal and specialty breads, as consumers seek more unique and diverse flavors. These trends are expected to continue, with the potential for increased competition among bread manufacturers and opportunities for partnerships with health and wellness brands.

Local special circumstances:
In the Benelux region, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's history and culture. Bread is a staple in the diet and is deeply ingrained in the local cuisine. Additionally, the market is heavily regulated, with strict quality standards and labeling laws. This has led to a high level of trust in locally produced bread products, as consumers are assured of their quality and authenticity. Furthermore, the region's small size and high population density have led to a strong demand for convenience and variety in bread options, driving innovation in the market.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. Countries with stable economies and high levels of consumer spending tend to have a stronger demand for bread products, while countries with high inflation rates may see a decrease in consumption. Changes in trade policies, such as tariffs and subsidies, can also have a significant impact on the competitiveness and profitability of bread producers in the market. Additionally, shifts in global economic trends can affect the availability and cost of key ingredients and materials, ultimately impacting the overall performance of the Bread Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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