Baby Food - Southern Europe | Statista Market Forecast

Revenue in the Baby Food market amounts to US$3.92bn in 2024. The market is expected to grow annually by 5.46% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$16.58 are generated in 2024.
In the Baby Food market, volume is expected to amount to 325.30m kg by 2029. The Baby Food market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Southern Europe has seen minimal growth in recent years, influenced by factors such as changing consumer preferences, economic instability, and stricter regulations on marketing and labeling. However, increasing demand for organic and natural baby food products, along with the convenience offered by online shopping, is expected to drive growth in the market. Additionally, the sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others are also expected to contribute to the overall growth of the market in the coming years.

Customer preferences: As consumers in Southern Europe become more health-conscious, there has been a noticeable increase in demand for organic and natural baby food options. This is driven by a growing awareness of the benefits of avoiding artificial ingredients and preservatives in early childhood nutrition. Additionally, there has been a shift towards convenience and time-saving products, such as pre-packaged meals and snacks, as busy parents look for convenient and nutritious options for their little ones.

Trends in the market: In Southern Europe, the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing consumer awareness and demand for healthier options for their children. As a result, major players in the market are expanding their product lines to cater to this growing segment. However, there is also a rise in private label brands, offering more affordable options for price-sensitive consumers. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovation and differentiation to stay competitive.

Local special circumstances: In Southern Europe, the Baby Food Market is heavily influenced by cultural factors such as the importance of family and traditional food practices. In countries like Italy and Spain, homemade baby food is still preferred over commercially produced options. This has led to a slower growth rate in the market compared to other regions. Furthermore, strict regulations on advertising and labeling of baby food products have also affected market dynamics. These unique factors highlight the need for tailored marketing strategies and product offerings in the Baby Food Market in Southern Europe.

Underlying macroeconomic factors: The Baby Food Market within The Food market is greatly impacted by macroeconomic factors in Southern Europe. The region's economic health, fiscal policies, and global economic trends all play a significant role in market performance. For instance, countries with strong economic growth and stable fiscal policies are likely to experience higher market growth due to increased consumer spending power. In addition, regulatory support and investment in healthcare infrastructure can also drive market growth by creating a conducive environment for the production and distribution of baby food products. Furthermore, the rising prevalence of chronic diseases and an aging population in the region are increasing the demand for high-quality and nutritious baby food products, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.