Prepared Baby Food - EU-27

EU-27

Highlights

Revenue in the Prepared Baby Food market amounts to US$3.59bn in 2024. The market is expected to grow annually by 5.38% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$8.02 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 453.10m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in the EU-27 has seen minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online services.

Customer preferences: The increasing demand for organic and natural ingredients in baby food reflects a growing preference for healthier and more sustainable options among EU consumers. This trend is driven by concerns over the environmental impact of traditional farming practices and the desire to provide the best nutrition for their children. In addition, the rise of plant-based diets and ethical consumerism has also influenced the demand for more plant-based and ethically sourced baby food products.

Trends in the market: In the EU-27, the Prepared Baby Food market is experiencing a surge in demand for organic and natural options, as consumers become more health-conscious and seek out cleaner label products for their infants. Additionally, there is a growing trend towards personalized and customizable baby food, with companies offering subscription services and tailored meal plans. This trend is significant as it reflects the increasing importance of health and wellness in the baby food market, and has potential implications for stakeholders such as manufacturers, retailers, and consumers alike. As more parents prioritize nutrition and ingredient transparency, companies must adapt to meet these changing demands in order to stay competitive in the market.

Local special circumstances: In the EU-27, the Prepared Baby Food Market is heavily influenced by strict regulations on food safety and labeling. This has led to a focus on organic and natural ingredients, as well as transparency in sourcing and production methods. In contrast, the market in the US is driven by convenience and on-the-go snacking, resulting in a higher demand for single-serve, portable options. In China, the market is shaped by the one-child policy and increasing urbanization, leading to a rise in demand for premium and imported baby food products.

Underlying macroeconomic factors: The Prepared Baby Food Market within the Baby Food Market is strongly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. In countries with a strong economy and high consumer spending, the market for prepared baby food is expected to grow, as parents are more likely to purchase convenient and high-quality products for their infants. Government policies and regulations also play a significant role in shaping the market, as strict food safety regulations and labeling requirements can affect production costs and consumer confidence. Additionally, demographic factors such as an increasing birth rate and a growing middle class in developing countries are expected to drive demand for prepared baby food in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.