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Prepared Baby Food - Benelux

Benelux
  • Revenue in the Prepared Baby Food market amounts to US$208.50m in 2024. The market is expected to grow annually by 4.38% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$6.94 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 23.98m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 1.8% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.7kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food market in Benelux is experiencing a negligible growth rate, impacted by factors such as declining birth rates and increasing awareness of the benefits of homemade baby food. Convenience and health concerns are driving the demand for online baby food services.

Customer preferences:
The Benelux region has seen a rise in demand for organic and natural baby food options. This trend is driven by a growing awareness among parents about the importance of providing their babies with healthy and nutritious food. Additionally, there is a preference for locally sourced ingredients and sustainable packaging, reflecting a cultural emphasis on environmental consciousness. As more parents prioritize their baby's health and well-being, manufacturers are responding with a wider range of organic and natural options in the Prepared Baby Food Market, catering to this evolving consumer preference.

Trends in the market:
In the Benelux region, the Prepared Baby Food Market is experiencing a surge in demand for organic and natural products, as parents become increasingly health-conscious and seek out healthier options for their children. This trend is expected to continue, with a growing focus on sustainable and environmentally-friendly baby food options. Additionally, there is a rise in online purchases of baby food, as busy parents opt for the convenience of home delivery. This shift towards healthier and more convenient options is likely to have a significant impact on industry stakeholders, as they adapt to meet the changing demands of consumers.

Local special circumstances:
In the Benelux region, the Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by the cultural preferences for organic and natural ingredients. The region has a strong focus on sustainability and many parents are willing to pay a premium for ethically-sourced and environmentally-friendly baby food. Additionally, strict regulations on food safety and labeling in the Netherlands, Belgium, and Luxembourg ensure high-quality standards and transparency for consumers. These factors drive innovation in the market, with a growing demand for clean label and allergen-free options.

Underlying macroeconomic factors:
The Prepared Baby Food Market within the Baby Food Market of The Food market is impacted by macroeconomic factors such as consumer spending, population growth, and government policies. As the economy in the Benelux region continues to grow, consumers are willing to spend more on premium baby food products, leading to an increase in demand. Additionally, government initiatives to promote healthy eating habits among children are also driving the demand for prepared baby food. However, the market growth may be hindered by factors such as fluctuations in commodity prices and trade policies in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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