Baby Cereals & Other Dried Baby Food - Southern Europe

Southern Europe

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$437.40m in 2024. The market is expected to grow annually by 8.34% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$1.85 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 55.16m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 6.4% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Southern Europe is experiencing subdued growth due to factors such as low birth rates and economic challenges. However, increasing health awareness and convenience of online services are driving some growth in the market.

Customer preferences: Consumers in Southern Europe are becoming more health-conscious, leading to a growing demand for organic and natural baby food products. This trend is driven by a preference for clean and transparent ingredients, as well as an emphasis on traditional and locally sourced foods. Additionally, there is a growing interest in baby-led weaning, where parents introduce solid foods to their babies in a self-feeding manner, rather than relying on purees or cereals. This trend highlights a shift towards a more holistic and natural approach to baby nutrition.

Trends in the market: In Southern Europe, the Baby Cereals & Other Dried Baby Food Market is experiencing a shift towards organic and natural baby food products. This trend is driven by consumer demand for healthier and more sustainable options for their infants. As a result, companies are investing in research and development to create innovative and organic products to cater to this growing market. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition, changes in consumer preferences, and a focus on sustainability in the production process.

Local special circumstances: In Southern Europe, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by local cultural preferences for traditional, homemade baby food. This has led to a slower adoption of packaged baby food products compared to other markets. Additionally, strict regulations on labeling and ingredients have shaped the market, with a focus on natural and organic options being preferred by consumers. These factors contribute to a unique market dynamic with a strong emphasis on locally-sourced, high-quality baby food products.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as consumer spending, demographic trends, and government policies. For example, in Southern Europe, where there is a high birth rate and a growing middle class, there is a higher demand for baby food products. Moreover, government policies that support working mothers, such as parental leave and child care subsidies, also contribute to the growth of the market. However, economic challenges in the region, such as high unemployment rates and low disposable income, may hinder market growth. Additionally, global economic trends, such as fluctuations in exchange rates and trade policies, can also impact the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.