Vegetables - Germany

Germany

Highlights

Revenue in the Vegetables market amounts to US$31.34bn in 2024. The market is expected to grow annually by 3.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$376.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 13.30bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 145.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Germany is witnessing modest growth, influenced by factors such as shifting consumer preferences towards healthier diets, increased focus on sustainability, and the convenience of ready-to-eat options. However, competition and price sensitivity limit significant expansion.

Customer preferences: Consumers in Germany are increasingly prioritizing plant-based diets, reflecting a broader trend towards health consciousness and environmental sustainability. This shift is particularly pronounced among younger demographics, who value organic and locally sourced produce. Additionally, the rise of urban living has fostered demand for convenient, ready-to-eat vegetable options, appealing to busy professionals and families. Furthermore, social media influences play a significant role in promoting vegetable-centric recipes, encouraging a vibrant culinary culture that celebrates fresh and diverse ingredients.

Trends in the market: In Germany, the Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by consumers’ increasing health consciousness and environmental awareness. This trend is particularly strong among younger generations, who are more inclined to support sustainable farming practices. Additionally, the popularity of convenient, ready-to-eat vegetable options is rising, catering to the fast-paced lifestyles of urban dwellers. The influence of social media is also significant, as it fosters a culture that embraces innovative vegetable-centric recipes, encouraging a vibrant, diverse culinary scene. These trends present opportunities for industry stakeholders to innovate in product offerings and marketing strategies, ensuring alignment with consumer preferences.

Local special circumstances: In Germany, the Vegetables Market is shaped by a unique blend of geographical and cultural factors, including a strong emphasis on regional agriculture and sustainability practices. The country's diverse climate allows for a wide variety of locally grown vegetables, which resonates with consumers seeking fresh, seasonal produce. Additionally, Germany's robust regulatory framework supports organic farming through strict certification processes, enhancing consumer trust. Cultural traditions, such as the emphasis on healthy eating, further drive demand for vegetable-based diets, influencing market dynamics and encouraging innovative product development in the sector.

Underlying macroeconomic factors: The Vegetables Market in Germany is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and global supply chain dynamics. Economic stability and growth in Germany foster higher disposable incomes, prompting consumers to prioritize fresh, locally sourced vegetables. Additionally, the rise of sustainability trends globally impacts purchasing decisions, as consumers increasingly seek organic and eco-friendly options. Fiscal policies promoting agricultural subsidies and green initiatives further encourage domestic vegetable production. Moreover, inflationary pressures and global food supply disruptions can affect prices and availability, impacting market performance and consumer behavior in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.