Bread - Germany | Statista Market Forecast

Bread - Germany

Germany

Highlights

Revenue in the Bread market amounts to US$18.74bn in 2024. The market is expected to grow annually by 2.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$225.10 are generated in 2024.
In the Bread market, volume is expected to amount to 5.17bn kg by 2029. The Bread market is expected to show a volume growth of 0.2% in 2025.0.
The average volume per person in the Bread market is expected to amount to 61.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In the Bread Market of the Bread & Cereal Products Market in Germany, negligible growth is being observed. This can be attributed to factors such as changing consumer preferences, increasing competition, and the availability of alternative food options. Despite this, the market is still driven by the convenience and health benefits offered by bread products.

Customer preferences: In Germany, there has been a noticeable shift towards healthier bread options, with consumers seeking out whole grain and gluten-free varieties. This can be attributed to the growing health consciousness among individuals, as well as the increasing prevalence of dietary restrictions and allergies. Additionally, there has been a rise in demand for artisanal and locally produced bread, reflecting a preference for high-quality and sustainable food choices. These trends are driven by a combination of cultural values and changing lifestyles, with consumers prioritizing health and sustainability in their purchasing decisions.

Trends in the market: In Germany, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more diverse options. Whole grain and organic breads are becoming increasingly popular, as consumers prioritize health and sustainability. Additionally, there is a growing demand for specialty breads, such as gluten-free and artisanal varieties. This trend is expected to continue, driven by changing consumer preferences and the rise of health-conscious diets. For industry stakeholders, this presents opportunities for product innovation and strategic partnerships to meet evolving consumer demands.

Local special circumstances: In Germany, the Bread & Cereal Products Market is heavily influenced by the country's rich bread-making tradition and its strong focus on high-quality, artisanal products. This is reflected in the wide variety of breads available in the market, ranging from traditional rye breads to more modern, health-conscious options. Additionally, strict food regulations and labeling laws play a major role in shaping the market, ensuring that consumers have access to safe and transparently labeled products. Germany's strong economy and high disposable income also contribute to the market's growth, as consumers are willing to pay a premium for premium quality bread products.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Germany is strongly influenced by macroeconomic factors such as consumer spending, food prices, and government policies. Germany's stable economic growth and high consumer confidence contribute to the demand for bread and cereals, while fluctuations in food prices can impact consumer purchasing power. Additionally, government initiatives promoting healthy eating habits and sustainable food production have a direct impact on the market, as German consumers are increasingly seeking out healthier and more environmentally-friendly options. The market is also influenced by global economic trends, such as international trade policies and currency exchange rates, which can impact the availability and cost of imported bread and cereal products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.