Meat - Germany | Statista Market Forecast

Revenue in the Meat market amounts to US$43.85bn in 2024. The market is expected to grow annually by 2.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$526.70 are generated in 2024.
In the Meat market, volume is expected to amount to 4.15bn kg by 2029. The Meat market is expected to show a volume growth of 0.6% in 2025.0.
The average volume per person in the Meat market is expected to amount to 48.6kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Germany is experiencing slow growth due to various factors such as changing consumer preferences towards healthier and plant-based diets, increasing regulations on meat production, and the rise of alternative protein sources. Despite the negligible growth rate, the market is expected to continue growing due to the high demand for fresh and processed meat products in the country.

Customer preferences: The Meat Market within The Food market in Germany is experiencing a shift towards more sustainable and ethically sourced products. Consumers are becoming more conscious about their food choices, with a growing demand for organic, grass-fed, and hormone-free meat. This trend is driven by a desire for healthier and more environmentally friendly options. Additionally, there is a growing interest in plant-based meat substitutes, as consumers are increasingly adopting flexitarian or vegetarian diets. This shift towards more mindful and conscious eating habits is influenced by a combination of cultural values, demographic changes, and an evolving focus on overall well-being.

Trends in the market: In Germany, the Meat Market is seeing a shift towards sustainable and ethically-sourced meat products. Consumers are increasingly interested in knowing where their meat comes from and how the animals are treated. This trend is driven by growing awareness of environmental and animal welfare issues, and has led to the rise of organic and grass-fed meat options. As a result, industry stakeholders are investing in sustainable production methods and transparent supply chains to meet consumer demand. This trend is expected to continue, with potential implications for pricing and market share for traditional meat producers.

Local special circumstances: In Germany, the Meat Market within The Food market is heavily influenced by the country's strict regulations on food safety and animal welfare. This has led to a strong demand for organic and sustainable meat products, as well as a growing interest in alternative protein sources such as plant-based and lab-grown meat. Additionally, the country's rich culinary traditions and strong emphasis on quality and traditional production methods have resulted in a diverse and thriving local market for high-quality, artisanal meat products.

Underlying macroeconomic factors: The Meat Market within The Food market in Germany is heavily influenced by macroeconomic factors such as global trade policies, consumer spending patterns, and government regulations. With Germany being one of the largest meat producers in Europe, changes in global trade agreements can significantly impact the market. Moreover, consumer preferences for healthier and more sustainable food options are also driving the demand for organic and plant-based meat products. Additionally, government initiatives to reduce meat consumption for environmental and health reasons can also impact market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.