Baby Milk & Infant Formula - Germany

Revenue in the Baby Milk & Infant Formula market amounts to US$450.30m in 2024. The market is expected to grow annually by 4.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$5.41 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 19.03m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Germany is experiencing minimal growth due to factors such as declining birth rates and increasing health concerns about processed foods. Despite these challenges, the convenience offered by online shopping is driving some growth in the market.

Customer preferences: The trend of organic and natural products has also made its way into the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Germany. With a growing focus on health and wellness, parents are increasingly opting for products that are free from artificial ingredients and preservatives. This has led to a rise in demand for organic and clean label baby milk and infant formula, as well as a shift towards more sustainable and ethical production practices in the industry.

Trends in the market: In Germany, the Baby Milk & Infant Formula Market of the Baby Food Market is seeing a shift towards organic and natural products, as parents become more health-conscious and seek out healthier options for their babies. Additionally, there is a growing demand for hypoallergenic formulas and products that cater to specific dietary needs. These trends are significant as they reflect a changing consumer landscape and have implications for industry stakeholders to adapt their offerings to meet these demands. Moreover, the rise of e-commerce and online retail platforms has made it easier for parents to access a wider range of products, increasing competition in the market.

Local special circumstances: In Germany, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly influenced by the country's strict regulations on food products and advertising. This has led to a highly competitive market with a focus on quality and safety. Additionally, the strong preference for organic and natural products, as well as a high awareness of allergens, has shaped the market. The country's aging population and changing family structures have also impacted the demand for baby food, leading to a shift towards convenience and healthier options.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The increasing disposable income and changing lifestyle patterns in Germany have led to a higher demand for convenience and nutritional products, driving the growth of the market. Moreover, the country's stable economy and favorable regulatory environment for baby food products have also contributed to the market's growth. Additionally, the rising birth rate and increasing working women population in Germany have led to a higher demand for infant formula, further boosting the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.