Bread & Cereal Products - Germany

Revenue in the Bread & Bakery Products market amounts to US$34.05bn in 2024. The market is expected to grow annually by 2.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$409.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 9.09bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 106.3kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Germany is currently experiencing minimal growth due to factors such as changing consumer preferences, increasing competition, and fluctuating prices of raw materials. The market is also impacted by the growing trend of healthier and gluten-free options. However, the convenience offered by online shopping and the rising health consciousness among consumers are expected to drive growth in the near future.

Customer preferences: As consumers become more health-conscious, there has been a noticeable trend towards organic and whole grain options in the Bread & Cereal Products Market. This can be attributed to the growing awareness of the benefits of a balanced and nutritious diet. Additionally, there has been a shift towards convenience and on-the-go options, leading to an increase in demand for single-serve and portable cereal and snack products. This is driven by the changing lifestyles of busy individuals and the desire for quick and easy meal solutions.

Trends in the market: In Germany, the Bread & Cereal Products Market within The Food market is seeing a rise in demand for organic and gluten-free options, driven by health-conscious consumers. There is also a growing trend of using plant-based alternatives, as more people adopt vegetarian and vegan diets. These trends are significant as they reflect a shift towards healthier and more sustainable food choices. Industry stakeholders may need to adapt to these changing preferences by offering more diverse product options and investing in sustainable sourcing and production methods.

Local special circumstances: In Germany, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong tradition and preference for high-quality, whole grain breads. This is due to the cultural significance of bread in German cuisine and the government's strict regulations on the production and labeling of bread products. Additionally, Germany's proximity to neighboring European countries has also led to the incorporation of diverse influences and flavors in the bread and cereal market. These unique factors contribute to the dynamic and competitive nature of the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Germany is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. With Germany being the largest economy in Europe and one of the largest in the world, any fluctuations in the global economy can have a significant impact on the market. Additionally, Germany's strong economic growth and stable political climate create a favorable environment for investment in the food industry. The country's focus on sustainability and healthy eating also drives demand for bread and cereal products, leading to market growth. Furthermore, government policies promoting food safety and quality control ensure high standards in the production of these products, boosting consumer confidence and market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.