Breakfast Cereals - Germany | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$1.35bn in 2024. The market is expected to grow annually by 3.61% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$16.24 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 246.40m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.8kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals Market in Germany is experiencing negligible growth, influenced by factors such as changing consumer preferences, health concerns, and competition from alternative breakfast options. This has resulted in a slow growth rate, despite the convenience of online cereal shopping within the overall Bread & Cereal Products Market in The Food market industry.

Customer preferences: Consumers in Germany are increasingly turning towards healthier breakfast options, leading to a rise in demand for organic and whole grain cereals. The trend is driven by a growing awareness of the importance of nutrition and wellness, as well as a desire for sustainable and environmentally-friendly food choices. This has also led to an increase in the popularity of plant-based and gluten-free cereals, catering to the growing number of consumers with dietary restrictions.

Trends in the market: In Germany, the Breakfast Cereals market is seeing a shift towards healthier options, with an increasing demand for organic and all-natural products. This trend is driven by growing health consciousness among consumers and their preference for clean-label and non-GMO ingredients. Additionally, there is a rising demand for gluten-free and vegan options, reflecting changing dietary preferences. This trend is expected to continue, with manufacturers focusing on product innovation and marketing strategies to cater to these changing consumer preferences. This presents opportunities for industry stakeholders to tap into new markets and develop products that align with these trends.

Local special circumstances: In Germany, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong health and wellness culture. Consumers are increasingly seeking healthier breakfast options, leading to the rise of products with natural and organic ingredients. Additionally, strict regulations on food labeling and advertising have also shaped the market, with companies focusing on transparency and sustainability to gain consumer trust. The country's large population of working professionals also drives demand for convenient and quick breakfast options, leading to the popularity of on-the-go breakfast cereals.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Germany is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. Germany's stable and robust economy, along with its high purchasing power, has resulted in a strong demand for breakfast cereals. Additionally, the country's aging population and increasing health consciousness have also contributed to the growth of the market. The government's focus on promoting healthy eating habits and its support for the food industry through policies and investments have further boosted the market's performance. However, economic uncertainty and changing consumer preferences pose a challenge to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.