Fresh Meat - Germany | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$22.42bn in 2024. The market is expected to grow annually by 2.84% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$269.30 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.97bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 22.9kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Germany is experiencing slow growth, influenced by factors such as changing consumer preferences, rising health consciousness, and the convenience of online meat shopping. The sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat play a significant role in shaping the overall market. However, the negligible growth rate is impacted by various challenges, including increasing competition, stringent regulations, and supply chain disruptions.

Customer preferences: As health and wellness continue to be top priorities for consumers in Germany, there has been a noticeable trend towards sustainable and ethically-sourced fresh meat. This shift is driven by a growing awareness of the environmental impact of meat production, as well as a desire for transparency and ethical treatment of animals. Additionally, there has been an increase in demand for plant-based meat alternatives, reflecting a shift towards flexitarian and vegetarian diets. These changes in consumer preferences are also influenced by a younger and more health-conscious demographic, as well as a rise in popularity of sustainable and ethical practices in the food industry.

Trends in the market: In Germany, the Fresh Meat Market within the Meat Market of The Food market is experiencing a rise in demand for organic and ethically-sourced meat products. Consumers are increasingly conscious about the environmental and ethical implications of their food choices, leading to a growing trend of sustainable and ethical meat consumption. This trend is expected to continue as consumers become more educated about the impact of their food choices and demand more transparency from industry stakeholders. This shift towards ethical and sustainable meat production could have significant implications for industry stakeholders, such as increased pressure to adopt more sustainable practices and the need for transparent labeling to cater to consumer preferences.

Local special circumstances: In Germany, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong commitment to animal welfare. This has led to strict regulations and standards for the production and sale of meat products. Additionally, the cultural preference for high-quality, locally-sourced meats has created a niche market for small-scale, sustainable meat producers. These factors have contributed to a competitive market, with a focus on ethical and sustainable practices, setting it apart from other markets.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending power, global trade policies, and changing dietary preferences. In Germany, for instance, the growing demand for organic and ethically-sourced meats is driving market growth, while rising concerns over environmental sustainability and animal welfare are influencing consumer purchasing decisions. Moreover, the impact of economic crises and trade tensions on the global meat market, as well as national policies on food imports and exports, can greatly affect the availability and pricing of fresh meat products in the market. Additionally, the growing trend towards plant-based diets and alternative protein sources is also creating challenges and opportunities for the fresh meat market, as companies adapt to changing consumer preferences and seek to remain competitive in a rapidly evolving market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.