Rice - Germany | Statista Market Forecast

Revenue in the Rice market amounts to US$652.10m in 2024. The market is expected to grow annually by 2.81% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$7.83 are generated in 2024.
In the Rice market, volume is expected to amount to 133.70m kg by 2029. The Rice market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Rice market is expected to amount to 1.6kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Germany has been seeing a sluggish growth rate due to factors like low demand, increasing imports, and competition from other grains. Despite the convenience of online shopping, consumer health awareness has not translated into a significant increase in rice consumption.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and gluten-free rice products in Germany's Bread & Cereal Products Market. This trend is fueled by the increasing number of individuals with dietary restrictions and preferences. Additionally, there is a shift towards convenience and time-saving options, leading to a rise in the popularity of pre-packaged and ready-to-eat rice meals. This is also influenced by the busy lifestyles of urban German consumers.

Trends in the market: In Germany, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a trend towards healthier and more sustainable options. This is driven by the increasing consumer demand for organic and gluten-free rice products. Additionally, there is a rise in the use of rice as a substitute for wheat in various food products, leading to a growing market for rice-based snacks and baked goods. These trends are significant as they cater to the changing preferences of health-conscious consumers and have the potential to drive innovation and competition in the industry. For industry stakeholders, it is crucial to stay abreast of these trends and adapt their product offerings accordingly to remain competitive in the market.

Local special circumstances: In Germany, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong focus on sustainability and organic products. This has led to a growing demand for organic rice and rice-based products, as well as an increase in small-scale, local rice producers. Additionally, Germany's strict regulations on food production and labeling have created a market for niche and specialty rice varieties, catering to the country's diverse consumer preferences. The market is also impacted by Germany's large immigrant population, with a demand for traditional rice products from their home countries.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Germany is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. Germany's strong economy and high disposable income levels make it a lucrative market for rice producers. Additionally, favorable government policies, such as subsidies for farmers and investments in agriculture infrastructure, contribute to the growth of the rice market. However, global economic trends, trade agreements, and fluctuations in currency exchange rates can also impact the import and export of rice in Germany, making it a dynamic and ever-evolving market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.