Fresh Fruits - Germany | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$20.57bn in 2024. The market is expected to grow annually by 3.62% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$247.10 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 5.43bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 60.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The fresh fruits market in Germany is facing slow growth, influenced by factors such as changing consumer preferences, fluctuating weather conditions, and increasing competition among sub-markets. Despite these challenges, the market is expected to see steady growth due to the rising demand for healthy and natural food options. The market is also benefiting from the convenience and variety offered by online platforms. However, stricter regulations and supply chain disruptions may hinder the market's growth in the coming years.

Customer preferences: Consumer preferences in the Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Germany have shifted towards sustainable and organic options. This is driven by a growing awareness of the environmental impact of conventional farming practices. Additionally, there is a rising demand for locally grown and seasonal produce, as consumers prioritize supporting local agriculture and reducing their carbon footprint. This trend is also influenced by a growing interest in healthy and clean eating, with a focus on natural and minimally processed foods.

Trends in the market: In Germany, the Fresh Fruits market is experiencing a rise in demand for organic and locally-grown produce, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with the German government promoting sustainable agriculture and supporting small-scale farmers. As a result, there is a growing trend towards direct-to-consumer sales and farm-to-table initiatives. This shift towards sustainable and locally-sourced produce not only benefits the environment but also supports the local economy.

Local special circumstances: In Germany, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's reputation for high-quality produce. This, along with strict regulations for food safety and sustainability, have led to a strong demand for locally-sourced fruits. Additionally, the country's rich agricultural history and diverse climate have allowed for a wide variety of fruits to be grown, creating a unique selection for consumers. Furthermore, the German culture places a high value on health and wellness, leading to a strong market for organic and natural produce. These factors contribute to the dynamic and thriving Fresh Fruits Market in Germany.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is greatly influenced by macroeconomic factors in Germany. The country’s stable economic growth, favorable regulatory environment, and strong investment in agriculture infrastructure have positively impacted the market. Additionally, the rising health consciousness among consumers and increasing demand for healthier food options have contributed to the growth of the fresh fruits market. Moreover, the growing demand for organic and sustainable produce has further boosted the market, as Germany is one of the largest organic food markets in the world. The country’s strong purchasing power and high disposable income have also played a significant role in driving the growth of the fresh fruits market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.