Fresh Vegetables - Germany

Germany

Highlights

Revenue in the Fresh Vegetables market amounts to US$25.45bn in 2024. The market is expected to grow annually by 4.26% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$305.70 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 11.74bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 127.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Germany has shown negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from processed options, which all affect demand for various vegetable categories.

Customer preferences: Consumers in Germany are increasingly prioritizing sustainability and local sourcing when it comes to fresh vegetables, leading to a rise in demand for organic and regionally-produced options. This shift is influenced by heightened environmental awareness and a desire to support local economies. Additionally, younger demographics are gravitating towards plant-based diets, prompting retailers to expand their offerings of diverse vegetable varieties. Furthermore, the convenience of online grocery shopping is reshaping purchasing habits, with consumers seeking quick access to fresh produce.

Trends in the market: In Germany, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce, driven by consumers' increasing focus on sustainability and environmental responsibility. This trend is particularly pronounced among younger demographics, who are adopting plant-based diets and seeking diverse vegetable options. Retailers are responding by expanding their product ranges, including more organic varieties and regional offerings. Additionally, the rise of online grocery shopping is transforming purchasing behaviors, providing consumers with convenient access to fresh vegetables, which could reshape supply chain dynamics and demand forecasting for industry stakeholders.

Local special circumstances: In Germany, the Fresh Vegetables Market is shaped by unique local factors, including the country’s strong agricultural traditions and commitment to sustainability. The geographical diversity, from fertile plains to hilly regions, allows for a wide range of vegetable cultivation, promoting local produce. Culturally, there is a deep-rooted preference for seasonal and regional foods, influencing consumer purchasing habits. Furthermore, stringent EU regulations on organic farming and food quality enhance consumer trust, driving demand for certified organic vegetables and fostering a robust market for local farmers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Germany is significantly shaped by macroeconomic factors such as national economic stability, consumer spending patterns, and agricultural policy frameworks. Germany's robust economy, characterized by low unemployment rates and strong purchasing power, fosters a favorable environment for the consumption of fresh vegetables. Additionally, fiscal policies promoting sustainable agriculture and investment in local food systems enhance market growth. Global trends, including rising health consciousness and an increasing preference for organic produce, further drive demand, alongside EU regulations that ensure quality and safety in food production.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.