Spreads & Sweeteners - Vietnam

Vietnam

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$5.11bn in 2024. The market is expected to grow annually by 5.84% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$51.37 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 1.69bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 15.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Vietnam is experiencing minimal growth, influenced by the increasing demand for healthier food options, the convenience of online shopping, and the rising health awareness among consumers. This market's growth rate is impacted by the saturated market for traditional spreads and the growing popularity of natural sweeteners.

Customer preferences: As Vietnam's population continues to urbanize and adopt more Westernized diets, there is a growing demand for healthier alternatives in the Spreads & Sweeteners Market. This has led to a rise in the popularity of natural and organic spreads and sweeteners, as consumers become more health-conscious and seek to avoid artificial ingredients. Additionally, there is also a growing preference for convenient and portable options, such as single-serve packets and on-the-go sweeteners, catering to the busy lifestyles of urban consumers.

Trends in the market: In Vietnam, the Spreads & Sweeteners market is seeing an increase in demand for healthier options due to rising health consciousness. As a result, there is a trend towards natural and organic ingredients in spreads and sweeteners. This trajectory is significant as it reflects a shift towards more sustainable and clean label products. Industry stakeholders should take note of this trend and consider incorporating healthier options into their product offerings to stay competitive in the market. Additionally, the use of digital platforms for advertising and e-commerce is also on the rise, providing opportunities for companies to reach a larger consumer base.

Local special circumstances: In Vietnam, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strong agricultural sector and traditional food culture. The use of natural sweeteners, such as honey and coconut sugar, is preferred over artificial sweeteners. Additionally, the government's efforts to promote healthy eating and reduce sugar intake have led to the popularity of sugar-free spreads. The widespread use of mobile technology in Vietnam has also contributed to the growth of online food delivery services, providing convenience for consumers in urban areas.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Vietnam is significantly impacted by macroeconomic factors such as consumer spending patterns, government policies, and trade agreements. Vietnam's rapidly growing economy, along with increasing disposable income and changing dietary habits, is driving the demand for spreads and sweeteners in the country. Moreover, government initiatives to promote the food processing industry and attract foreign investment in the sector are further propelling the market growth. Additionally, favorable trade agreements with major exporting countries are facilitating the import of high-quality spreads and sweeteners, thus expanding the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.