Butter - Vietnam | Statista Market Forecast

Revenue in the Butter market amounts to US$90.40m in 2024. The market is expected to grow annually by 4.21% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.91 are generated in 2024.
In the Butter market, volume is expected to amount to 7.11m kg by 2029. The Butter market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.07kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market in Vietnam's Oils & Fats segment is experiencing negligible growth, influenced by factors such as shifting consumer preferences, competition from margarine, and the increasing availability of plant-based alternatives that challenge traditional dairy products.

Customer preferences: In Vietnam, there is a noticeable shift towards health-conscious eating, prompting consumers to seek alternatives to traditional butter. This trend is rooted in a growing awareness of dietary fats and cholesterol, particularly among younger demographics who prefer plant-based options. Additionally, the rise of veganism and flexitarian diets reflects cultural influences that prioritize sustainability and ethical consumption. As urban lifestyles become faster-paced, convenience foods, including spreads made from nuts and seeds, are gaining traction, further challenging the traditional butter market.

Trends in the market: In Vietnam, the Butter Market within the Oils & Fats sector is experiencing a significant shift toward plant-based alternatives as consumers become increasingly health-conscious. The rise of veganism and flexitarian lifestyles is driving demand for spreads made from nuts and seeds, which are perceived as healthier options. As urban living accelerates, convenience foods are becoming essential, further challenging traditional butter sales. This trend not only reflects changing dietary preferences but also emphasizes the importance of sustainability, urging industry stakeholders to innovate and adapt their product offerings to meet evolving consumer demands.

Local special circumstances: In Vietnam, the Butter Market within the Oils & Fats sector is influenced by unique local factors such as a rich culinary tradition that traditionally favors margarine and coconut oil over butter. The prevalence of rice and vegetable-based diets also impacts consumer preferences, as many view butter as an indulgent product. Furthermore, regulatory measures promoting health awareness are encouraging the adoption of plant-based spreads, aligning with the government's initiatives to improve public health. These elements create a distinct landscape for butter and its alternatives, fostering innovation in product development to cater to evolving tastes.

Underlying macroeconomic factors: The Butter Market within Vietnam's Oils & Fats sector is shaped by several macroeconomic factors, including consumer income levels, trade policies, and health trends. As Vietnam's economy continues to grow, disposable incomes are rising, allowing consumers to explore premium products like butter. However, fluctuating global dairy prices, influenced by international supply chain dynamics and climate change, can affect local pricing and availability. Additionally, government initiatives promoting healthy eating habits are steering consumers toward lower-fat alternatives, impacting butter's market share. This interplay of economic growth, pricing volatility, and changing dietary preferences creates a complex environment for the butter market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.