Pasta - Vietnam | Statista Market Forecast

Revenue in the Pasta market amounts to US$1.39bn in 2024. The market is expected to grow annually by 5.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$13.94 are generated in 2024.
In the Pasta market, volume is expected to amount to 640.40m kg by 2029. The Pasta market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 5.8kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
Macaroni
Fresh and dried pasta

Filled or prepared pasta
Ready-to-eat meals containing stuffed pasta
Out-of-home consumption

The Pasta Market in Vietnam is seeing minimal growth due to various factors like low consumer awareness, traditional food preferences, and limited access to online services. Despite these challenges, digital technologies are slowly being adopted and health consciousness is on the rise.

Customer preferences: As Vietnam's younger population continues to embrace Western cuisine, the demand for pasta has been on the rise. In addition, the growing influence of Italian culture and cuisine in Vietnam has also contributed to the popularity of pasta. With the increasing availability of imported pasta brands and a rise in disposable incomes, consumers are also becoming more willing to pay a premium for high-quality pasta products. This trend is indicative of a shift towards a more diverse and globalized food culture in Vietnam.

Trends in the market: In Vietnam, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a rise in demand for whole grain and gluten-free pasta. This trend is driven by increasing awareness of health and wellness, as well as rising disposable incomes. As a result, there is a growing market for premium and organic pasta products. This trend is expected to continue as consumers prioritize nutrition and sustainable food choices. Industry stakeholders should consider diversifying their product offerings to cater to this growing demand for healthier pasta options.

Local special circumstances: In Vietnam, the Pasta Market within the Bread & Cereal Products Market is influenced by the country's strong culinary culture and preference for fresh ingredients. This has led to the popularity of locally produced pasta made from rice flour. Additionally, the government's efforts to promote food safety and quality have resulted in strict regulations on imported pasta, creating opportunities for domestic producers. The market is also influenced by the country's growing middle class, who are seeking convenient and healthy food options, leading to the rise of pasta cafes and delivery services.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Vietnam is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. Vietnam's strong economic growth and increasing disposable income have led to a rise in demand for convenience foods, including pasta products. The country's stable political environment and favorable trade policies have also attracted foreign investments, contributing to the growth of The Food market. Additionally, the government's focus on promoting a healthy lifestyle and increasing awareness about the benefits of whole grains has further boosted the demand for pasta products in Vietnam.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.