Market Insights Consumer Food Bread & Cereal Products

Pasta - Vietnam

Vietnam

Revenue in the Pasta market amounts to US$1.39bn in 2024. The market is expected to grow annually by 5.65% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$28,000m in 2024).
In relation to total population figures, per person revenues of US$13.73 are generated in 2024.
In the Pasta market, volume is expected to amount to 0.64bn kg by 2029. The Pasta market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Pasta market is expected to amount to 5.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta Market in Vietnam is seeing minimal growth due to various factors like low consumer awareness, traditional food preferences, and limited access to online services. Despite these challenges, digital technologies are slowly being adopted and health consciousness is on the rise.

Customer preferences: As Vietnam's younger population continues to embrace Western cuisine, the demand for pasta has been on the rise. In addition, the growing influence of Italian culture and cuisine in Vietnam has also contributed to the popularity of pasta. With the increasing availability of imported pasta brands and a rise in disposable incomes, consumers are also becoming more willing to pay a premium for high-quality pasta products. This trend is indicative of a shift towards a more diverse and globalized food culture in Vietnam.

Trends in the market: In Vietnam, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a rise in demand for whole grain and gluten-free pasta. This trend is driven by increasing awareness of health and wellness, as well as rising disposable incomes. As a result, there is a growing market for premium and organic pasta products. This trend is expected to continue as consumers prioritize nutrition and sustainable food choices. Industry stakeholders should consider diversifying their product offerings to cater to this growing demand for healthier pasta options.

Local special circumstances: In Vietnam, the Pasta Market within the Bread & Cereal Products Market is influenced by the country's strong culinary culture and preference for fresh ingredients. This has led to the popularity of locally produced pasta made from rice flour. Additionally, the government's efforts to promote food safety and quality have resulted in strict regulations on imported pasta, creating opportunities for domestic producers. The market is also influenced by the country's growing middle class, who are seeking convenient and healthy food options, leading to the rise of pasta cafes and delivery services.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Vietnam is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. Vietnam's strong economic growth and increasing disposable income have led to a rise in demand for convenience foods, including pasta products. The country's stable political environment and favorable trade policies have also attracted foreign investments, contributing to the growth of The Food market. Additionally, the government's focus on promoting a healthy lifestyle and increasing awareness about the benefits of whole grains has further boosted the demand for pasta products in Vietnam.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.