Fruits & Nuts - Vietnam

Vietnam

Highlights

Revenue in the Fruits & Nuts market amounts to US$8.47bn in 2024. The market is expected to grow annually by 7.38% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$85.16 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 3.97bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 32.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Vietnam is experiencing minimal growth, influenced by factors such as changing consumer preferences, increased availability of imported products, and the need for better supply chain management to enhance freshness and quality.

Customer preferences: Consumers in Vietnam are increasingly prioritizing health and wellness, leading to a rising demand for organic and nutritious fruits and nuts. This trend is fueled by a growing awareness of dietary choices influenced by both traditional dietary practices and modern health trends. Additionally, younger generations are gravitating towards convenience, seeking ready-to-eat or snackable options, which reflects a shift in lifestyle that favors quick and healthy eating. Social media also plays a significant role, with influencers promoting innovative recipes and health benefits, further shaping consumer preferences in the market.

Trends in the market: In Vietnam, the Fruits & Nuts market is experiencing a surge in demand for organic and health-oriented products, driven by consumers’ increasing focus on wellness and nutrition. This trend is particularly prominent among younger demographics who favor convenient, ready-to-eat snacks. Additionally, social media influencers are actively promoting health benefits and innovative culinary uses for fruits and nuts, which shapes consumer preferences. As this trajectory continues, industry stakeholders must adapt by enhancing product offerings, ensuring quality, and leveraging digital marketing strategies to capture this evolving consumer base.

Local special circumstances: In Vietnam, the Fruits & Nuts market thrives due to its rich biodiversity and favorable climate, which allows for a wide variety of fresh produce. Local cultural traditions emphasize the importance of fresh fruits in daily diets, particularly during festivals and family gatherings. Additionally, the government is increasingly supporting organic farming through regulations and certifications, fostering consumer trust in health-oriented products. This combination of geographical advantages and cultural practices drives both local consumption and export opportunities, shaping a dynamic market landscape.

Underlying macroeconomic factors: The Fruits & Nuts market in Vietnam is significantly influenced by macroeconomic factors such as national economic growth, trade policies, and consumer spending behavior. With Vietnam's economy steadily expanding, rising incomes are enhancing purchasing power, leading to greater demand for fresh produce. Additionally, favorable trade agreements, such as the EU-Vietnam Free Trade Agreement, open new export channels, boosting the market's growth potential. Fiscal policies promoting agricultural innovation and investment in rural infrastructure are further enhancing productivity. These elements, combined with a global shift towards healthier eating habits, position Vietnam's Fruits & Nuts market for sustained growth in both domestic and international spheres.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.