Bread - Vietnam | Statista Market Forecast

Bread - Vietnam

Vietnam

Highlights

Revenue in the Bread market amounts to US$5.31bn in 2024. The market is expected to grow annually by 3.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$53.35 are generated in 2024.
In the Bread market, volume is expected to amount to 2.69bn kg by 2029. The Bread market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Bread market is expected to amount to 26.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Vietnam is witnessing slow growth due to various factors such as an increase in health consciousness among consumers, rising prices of raw materials, and the convenience of online food delivery services. Despite negligible growth, the market is expected to expand in the coming years with the introduction of new products and innovations in the bread and cereal products industry.

Customer preferences: With the rise of health consciousness, Vietnamese consumers are gravitating towards healthier bread options, such as whole grain and gluten-free varieties. This is driven by a growing awareness of the benefits of a balanced diet, as well as a desire for more ethical and sustainable food choices. Additionally, there is a rising demand for convenience and on-the-go options, with busy urban lifestyles and a growing preference for snacking. As a result, there has been a surge in the availability of artisanal and specialty breads in the market.

Trends in the market: In Vietnam, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by concerns over obesity and chronic diseases, leading to a rise in demand for whole grain and gluten-free bread. Additionally, there is a growing demand for artisanal and premium bread, as consumers seek more variety and quality in their bread choices. These trends are significant for industry stakeholders, as they provide opportunities for market players to cater to the changing consumer preferences and expand their product offerings. However, it also poses challenges for traditional bread manufacturers to adapt to these trends and remain competitive in the market.

Local special circumstances: In Vietnam, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's cultural preferences. Bread is not a traditional staple food in Vietnam, and therefore, the market has had to adapt to local tastes and preferences. This has led to the emergence of unique flavors and varieties of bread, such as pandan or coconut bread. Additionally, Vietnam's geography plays a role in the distribution and availability of bread, with rural areas having limited access to modern bakeries and relying on smaller, local shops. This has led to the development of a diverse and decentralized market for bread in Vietnam.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Vietnam is influenced by various macroeconomic factors. The country's stable economic growth, favorable regulatory environment, and increasing disposable income have contributed to the growth of the market. Moreover, the government's efforts to promote a healthy lifestyle and increase awareness about the benefits of whole grain products have further boosted the demand for bread. Additionally, the rising urbanization and changing consumer preferences towards convenient and healthy food options have also played a significant role in driving market growth. On the other hand, fluctuations in commodity prices and currency exchange rates can have a direct impact on the bread market, affecting its production and pricing. Overall, the market is expected to continue its upward growth trajectory, driven by favorable macroeconomic conditions and changing consumer behavior.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.