Prepared Baby Food - Vietnam | Statista Market Forecast

Revenue in the Prepared Baby Food market amounts to US$12.14m in 2024. The market is expected to grow annually by 5.90% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$0.12 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 1.34m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food Market in Vietnam is seeing minimal growth due to factors such as fluctuating food prices, lack of government regulations, and limited awareness among consumers. Despite these challenges, the market is expected to experience steady growth as more parents opt for convenient and nutritious options for their babies.

Customer preferences: As Vietnam's middle class continues to grow, there has been a notable increase in demand for premium and organic baby food products. This trend is driven by a growing awareness of health and nutrition, as well as a desire for convenience and quality assurance. Moreover, with the rise in working mothers, there is a greater demand for ready-to-eat baby food options that are both nutritious and easy to prepare. As a result, we can expect to see a continued growth in the Prepared Baby Food Market within the Baby Food Market of The Food market, with a focus on premium and organic options.

Trends in the market: In Vietnam, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by the increasing awareness and concern for healthy, pesticide-free options for infants. As a result, companies are investing in research and development to create newer and safer products. This trend is expected to continue, with a potential for a shift towards more sustainable and eco-friendly packaging options. This presents an opportunity for industry stakeholders to capitalize on this growing demand and offer innovative solutions to cater to the evolving needs of consumers.

Local special circumstances: In Vietnam, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the country's traditional food culture. Vietnamese parents often prefer homemade baby food over store-bought options, which has limited the growth of the market. In addition, the government has implemented strict regulations on the labeling and advertising of baby food products, which has also affected market dynamics. Furthermore, the country's geography, with its varying landscapes and climate, has resulted in different dietary preferences and ingredients used in prepared baby food, further differentiating it from other markets.

Underlying macroeconomic factors: The Prepared Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as population growth, changing lifestyles, and increasing urbanization. With a growing middle class and rising disposable incomes, there is a higher demand for convenience and premium food products, including prepared baby food. Additionally, government initiatives to improve nutrition and reduce malnutrition rates are also driving the market growth. However, economic slowdowns, inflation, and currency fluctuations can impact consumer purchasing power and affect market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.