Ready-to-Eat Meals - Vietnam

Vietnam

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$6.20bn in 2024. The market is expected to grow annually by 7.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$62.26 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 1.23bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 10.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals market in Vietnam has seen minimal growth, influenced by factors such as the increasing demand for convenience food, changing lifestyles, and the growing number of working individuals. This has led to a rise in the adoption of Ready-to-Eat Meals as a quick and convenient meal option.

Customer preferences: As convenience becomes a top priority for busy consumers in Vietnam, the popularity of ready-to-eat meals is on the rise. This trend is driven by a shift towards more fast-paced lifestyles and a growing demand for on-the-go food options. Furthermore, the influence of Western culture has also led to an increase in demand for international flavors and cuisines in the ready-to-eat meals market. This has resulted in a diverse selection of convenient and tasty options for consumers to choose from.

Trends in the market: In Vietnam, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to the increasing number of working professionals and busy lifestyles. This has led to a rise in the consumption of microwavable meals and pre-packaged snacks. Additionally, there is a growing trend of incorporating traditional Vietnamese flavors and ingredients into these ready-to-eat meals. This trend is significant as it caters to the local preferences and also provides convenience for consumers. However, it also presents challenges for industry stakeholders to maintain food safety standards and ensure product differentiation in a highly competitive market.

Local special circumstances: In Vietnam, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is primarily driven by the growing urban population and the increasing demand for convenience and time-saving food options. The country's geographical landscape, with its long coastline and fertile land, also plays a significant role in shaping the market, with a wide range of fresh and local ingredients being readily available. Additionally, Vietnam's strong culinary culture and preference for fresh, flavorful meals have influenced the development of the market, with a focus on locally sourced, healthy, and ready-to-eat options. Furthermore, the government's efforts to promote food safety and regulate the industry have also had a significant impact on market dynamics.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Vietnam is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. Vietnam's stable economic growth and rising disposable incomes have increased the demand for convenience foods, including ready-to-eat meals. Additionally, the government's efforts to promote foreign investment and improve infrastructure have created a favorable business environment for food and beverage companies. However, challenges such as high inflation rates and trade tensions with major trading partners could potentially impact market growth in the near future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.