Fresh Fruits - Vietnam | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$7.63bn in 2024. The market is expected to grow annually by 7.29% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$76.69 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 3.77bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 31.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Vietnam has seen modest growth due to factors such as increasing demand for healthy food options, growing popularity of online shopping, and rising consumer awareness about the benefits of fresh fruits. Despite minimal growth, the market is impacted by challenges such as fluctuating weather conditions and limited infrastructure for transportation and storage.

Customer preferences: Consumers in Vietnam are increasingly prioritizing health and wellness, leading to a growing demand for fresh, locally-sourced fruits. This trend is driven by a cultural emphasis on natural remedies and a shift towards healthier eating habits. Additionally, the rise of urbanization and a growing middle class has led to a preference for convenience and premium produce. As a result, there is a growing market for organic and exotic fruits, as well as a demand for online delivery services to meet the needs of busy, health-conscious consumers.

Trends in the market: In Vietnam, the Fresh Fruits Market within the Fruits & Nuts Market is experiencing a surge in demand for locally-sourced and organic produce. This trend is driven by increasing consumer awareness of the health benefits of fresh fruits and a growing preference for sustainable and ethically-sourced products. Market players are responding by expanding their offerings of organic and locally-grown options, and investing in sustainable farming practices. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for transparent and ethical sourcing practices.

Local special circumstances: In Vietnam, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's tropical climate, resulting in a wide variety of locally grown fruits available year-round. Additionally, the Vietnamese culture places a strong emphasis on fresh and healthy food, leading to a high demand for fresh fruits. Furthermore, the government's push for sustainable and organic farming practices has also had a significant impact on the market, with many consumers preferring locally grown and organic fruits. This has also led to the rise of farmer's markets and direct-to-consumer sales in Vietnam.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. In Vietnam, the market is impacted by the country's stable economic growth and increasing disposable income, which is driving consumer demand for fresh fruits. Additionally, government initiatives to boost agricultural production and exports, as well as growing foreign investments in the country's agriculture sector, are contributing to the growth of the market. However, challenges such as infrastructure limitations and inconsistent weather patterns can also affect market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.