Baby Food - Vietnam | Statista Market Forecast

Revenue in the Baby Food market amounts to US$2.45bn in 2024. The market is expected to grow annually by 6.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$24.67 are generated in 2024.
In the Baby Food market, volume is expected to amount to 176.30m kg by 2029. The Baby Food market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.4kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Vietnam is experiencing minimal growth, influenced by factors such as low birth rates, increasing health consciousness among parents, and the convenience of prepared baby food. However, the sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, and Baby Snacks & Others are expected to drive growth in the coming years, as parents seek nutritionally balanced options for their children. The overall market is also impacted by the rising demand for organic and natural baby food products.

Customer preferences: As Vietnam's middle class continues to grow, there has been a noticeable increase in demand for organic and natural baby food products. This trend is driven by a growing awareness of health and wellness, as well as a desire for higher quality and safer food options for children. Additionally, with more women entering the workforce, there is a growing need for convenient and time-saving options, such as ready-to-eat and on-the-go baby food products. These changing lifestyles and values are fueling the demand for healthier and more convenient baby food options in Vietnam's food market.

Trends in the market: In Vietnam, the Baby Food Market within The Food market is experiencing a shift towards healthier and more natural options. Consumers are becoming more aware of the importance of nutrition for their children and are seeking out products with fewer additives and preservatives. This trend is expected to continue, with the demand for organic and natural baby food projected to increase in the coming years. This has significant implications for industry stakeholders, as they may need to reformulate their products and adjust their marketing strategies to cater to this growing segment of health-conscious consumers. Additionally, with the rise of e-commerce in Vietnam, there is a potential for online sales of baby food to increase, providing new opportunities for industry players to reach a wider customer base.

Local special circumstances: In Vietnam, the Baby Food Market is greatly influenced by the country's rapid urbanization and increasing disposable income. With a large young population, demand for convenient and nutritious baby food options has risen. Additionally, government regulations promoting breastfeeding have led to a focus on organic and natural baby food products. This combination of factors has resulted in a growing market for premium baby food products in Vietnam, catering to the needs of busy urban parents.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Vietnam is heavily influenced by macroeconomic factors such as government policies, consumer spending patterns, and economic stability. The country's economic growth and rising disposable incomes have led to an increase in demand for convenience foods, including baby food. With a growing population and increasing urbanization, Vietnam presents a significant opportunity for the baby food market. However, challenges such as food safety concerns and competition from local brands must also be considered. Furthermore, the government's initiatives to improve nutrition and promote healthy eating habits among children are expected to further drive market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.