Confectionery & Snacks - Vietnam

Vietnam

Highlights

Revenue in the Confectionery & Snacks market amounts to US$5.54bn in 2024. The market is expected to grow annually by 7.95% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$55.68 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 930.30m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 5.9% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 7.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in Vietnam is experiencing subdued growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite these challenges, the market is expected to grow due to the rising demand for indulgent snacks and the introduction of new and innovative products.

Customer preferences: Consumers in Vietnam are increasingly looking for healthier and more convenient snack options, leading to a rise in demand for plant-based and functional snacks. This trend is influenced by the growing awareness of health and wellness, as well as the rising demand for sustainable and ethically sourced products. Additionally, the rise of e-commerce and social media has made it easier for consumers to access and discover new snack options, driving the growth of the online snack market in Vietnam.

Trends in the market: In Vietnam, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier options. Consumers are increasingly seeking out products made with natural ingredients, as well as those that cater to specific dietary needs such as gluten-free and low sugar options. This trend is expected to continue, driven by a growing health consciousness and changing consumer preferences. Industry stakeholders should capitalize on this trend by offering a wider range of healthier options and investing in marketing strategies that highlight the health benefits of their products.

Local special circumstances: In Vietnam, the Confectionery & Snacks market is heavily influenced by its rich culinary culture and the increasing urbanization and modernization of the country. The demand for convenient, on-the-go snacking options has led to the rise of local snack brands offering traditional flavors and ingredients. Additionally, the strict regulations on imported goods have created a barrier for international players, making room for local companies to dominate the market. This unique combination of cultural and regulatory factors has resulted in a dynamic and competitive Confectionery & Snacks market in Vietnam.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Vietnam is heavily influenced by macroeconomic factors such as economic growth, consumer spending patterns, and government policies. The country's robust economic growth, driven by its young and increasingly affluent population, has led to higher disposable incomes and a growing demand for indulgent and convenience food products. Moreover, favorable government policies, such as tax incentives and investment in infrastructure, have attracted foreign investment and boosted the country's food market. However, rising inflation and fluctuating exchange rates may pose challenges for the market's growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.