Home & Laundry Care - Vietnam | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Vietnam amounts to US$2.80bn.
It is projected that the market will experience an annual growth rate of 4.25% (CAGR 2024-2029).
Among the market segments, the largest one is Laundry Care, which is estimated to have a market volume of US$1.28bn in 2024.
When compared globally, United States generates the highest revenue, reaching US$32bn in 2024.
In terms of per capita revenue, each person in Vietnam contributes US$28.11 in 2024.
Online sales are expected to account for 11.9% of the total revenue in the Home & Laundry Care market by 2024.
Vietnamese consumers are increasingly opting for eco-friendly home and laundry care products, reflecting their growing environmental consciousness.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Vietnam is witnessing mild growth, influenced by factors such as urbanization, changing consumer lifestyles, and an increasing emphasis on hygiene and convenience, which drive demand for effective cleaning and care solutions.

Customer preferences: Consumers in Vietnam are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues and health concerns. This shift is particularly prominent among younger generations, who value brands that align with their ethical values. Additionally, the rise of e-commerce has made it easier for consumers to access a wider range of innovative cleaning solutions. As urban lifestyles become busier, there is also a heightened demand for time-saving products that offer convenience without compromising on effectiveness.

Trends in the market: In Vietnam, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by a growing consumer awareness of environmental and health issues. Younger consumers, in particular, are gravitating towards brands that reflect their ethical values, pushing companies to innovate in sustainable formulations and packaging. Additionally, the surge in e-commerce has broadened access to diverse cleaning solutions, enabling consumers to explore and purchase eco-conscious options easily. As urban lifestyles become increasingly hectic, there is a rising demand for time-saving, effective products that seamlessly integrate into busy lives, prompting industry stakeholders to adapt their offerings and marketing strategies to meet these evolving consumer preferences.

Local special circumstances: In Vietnam, the Home & Laundry Care market is shaped by unique cultural factors, such as the emphasis on family and community values, which influence cleaning habits and preferences for shared products. Additionally, the tropical climate contributes to a heightened need for effective cleaning solutions to combat humidity and mold. Regulatory support for eco-friendly initiatives further drives innovation, encouraging brands to align with local environmental policies. This combination of cultural and regulatory influences fosters a dynamic market that prioritizes sustainability while addressing specific consumer needs.

Underlying macroeconomic factors: The Home & Laundry Care market in Vietnam is significantly influenced by overarching macroeconomic factors such as rising disposable incomes, urbanization, and increasing consumer awareness about hygiene and sustainability. As the economy grows, consumers are willing to invest in high-quality cleaning products that align with their health and environmental values. Additionally, government initiatives promoting green technologies and eco-friendly products enhance brand innovation and market entry. Fluctuating global commodity prices and supply chain disruptions also impact product availability and pricing, compelling companies to adapt their strategies to maintain competitiveness while addressing local consumer needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.