Spreads - Southern Europe | Statista Market Forecast

Revenue in the Spreads market amounts to US$3.21bn in 2024. The market is expected to grow annually by 8.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$13.55 are generated in 2024.
In the Spreads market, volume is expected to amount to 736.90m kg by 2029. The Spreads market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 2.7kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Southern Europe is experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers, rising popularity of online shopping, and the introduction of new and innovative products within sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter. These sub-markets are expected to contribute to the overall growth of the Spreads & Sweeteners Market within The Food market.

Customer preferences: As consumers in Southern Europe become more health-conscious, there is a growing demand for natural and organic spreads and sweeteners. This trend is driven by a cultural emphasis on fresh, locally-sourced ingredients and a desire for healthier options. Additionally, with the rise of vegan and vegetarian diets in the region, there is a growing demand for plant-based spreads and sweeteners. This shift towards healthier alternatives is expected to continue shaping the Spreads Market in the Spreads & Sweeteners Market within The Food market.

Trends in the market: In Southern Europe, the Spreads & Sweeteners Market within The Food market is experiencing a growing demand for natural and organic products. Consumers are becoming more health-conscious and are seeking healthier alternatives to traditional spreads and sweeteners. This trend is expected to continue in the coming years, with a focus on low-sugar and low-calorie options. The shift towards healthier options is significant for industry stakeholders as it presents opportunities for new product development and market expansion. It also highlights the need for companies to adapt to changing consumer preferences and invest in sustainable and ethical sourcing practices.

Local special circumstances: In Southern Europe, the Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the region's traditional culinary culture. Countries like Italy and Spain have a strong tradition of using spreads and sweeteners in their cuisine, leading to a high demand for these products. Additionally, the Mediterranean diet, which emphasizes the consumption of fruits and vegetables, has also contributed to the popularity of spreads made from these ingredients. Furthermore, the region's strict regulations on food labeling and ingredients have played a role in shaping the market, with a preference for natural and organic spreads and sweeteners.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is impacted by macroeconomic factors in Southern Europe. The region's economic health, government policies, and global economic trends all play a role in market performance. Countries with stable economies and supportive fiscal policies are experiencing higher growth in the Spreads Market. Additionally, the rising demand for healthier and natural alternatives in food products is driving the market, as consumers shift towards clean label products. The increasing prevalence of obesity and chronic diseases in the region is also contributing to the growth of the Spreads Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.