Spreads & Sweeteners - Southern Africa

Southern Africa

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$760.80m in 2024. The market is expected to grow annually by 6.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$10.86 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 255.30m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 3.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Southern Africa has been steadily growing due to increasing consumer health awareness and the convenience of online services. However, this market is facing minimal growth due to factors such as fluctuating commodity prices and changing consumer preferences.

Customer preferences: In Southern Africa, there has been a growing trend towards healthier dietary choices, with consumers prioritizing natural and organic ingredients in their food products. This has led to an increased demand for spreads and sweeteners made with natural and sustainably sourced ingredients. Additionally, there is a growing preference for sugar alternatives such as honey, maple syrup, and stevia, as consumers become more health-conscious and seek to reduce their sugar intake. This shift towards healthier options is also influenced by the cultural value placed on traditional and natural remedies, leading to a rise in the popularity of products like honey-based spreads and natural sweeteners.

Trends in the market: In Southern Africa, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for healthier and natural sweeteners such as stevia and honey. This shift towards healthier options is driven by an increasing health-conscious consumer base and government initiatives promoting healthy eating habits. Additionally, there is a growing trend of using social media and e-commerce platforms to market and sell these products, providing new avenues for growth. As such, industry stakeholders must adapt to these trends and invest in innovative and sustainable solutions to meet consumer demands and stay competitive in the market.

Local special circumstances: In Southern Africa, the Spreads & Sweeteners Market within The Food market is heavily influenced by local agricultural practices and regulations. Due to the region's climate and terrain, certain crops, like sugarcane, are more prevalent, leading to a higher production of sweeteners such as sugar and honey. Additionally, regulations on imported goods and local production quotas for certain crops can impact the availability and pricing of spreads and sweeteners in the market. These factors contribute to a unique market dynamic in Southern Africa, differentiating it from other regions.

Underlying macroeconomic factors: The performance of the Spreads & Sweeteners Market within The Food market in Southern Africa is impacted by several macroeconomic factors. These include the overall global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, favorable economic conditions, such as stable GDP growth and increased consumer spending, can drive market growth by boosting demand for spreads and sweeteners. On the other hand, economic downturns, high inflation rates, and currency fluctuations can negatively affect market performance. Additionally, government policies, such as import/export regulations and taxes, can influence the availability and cost of raw materials, further impacting the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.