Fruits & Nuts - Uganda

Uganda

Highlights

Revenue in the Fruits & Nuts market amounts to US$1.50bn in 2024. The market is expected to grow annually by 9.32% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$30.02 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 701.80m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 11.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Uganda is experiencing subdued growth, influenced by factors such as changing consumer preferences, limited access to processing facilities, and challenges in supply chain logistics that hinder market expansion and product availability.

Customer preferences: Consumers in Uganda are increasingly gravitating towards organic and locally sourced fruits and nuts, reflecting a growing awareness of health and sustainability. This shift is influenced by a younger demographic that values nutrition and eco-friendly practices, often driven by social media trends promoting healthy lifestyles. Additionally, busy urban lifestyles are prompting a rise in demand for convenient, ready-to-eat fruit snacks and nut mixes, aligning with the need for on-the-go nutrition. Cultural preferences for traditional snacks are also evolving, integrating modern flavors and health benefits.

Trends in the market: In Uganda, the Fruits & Nuts Market is experiencing a notable shift towards organic and locally sourced products, driven by a younger population that prioritizes health and sustainability. This trend is further fueled by social media, which highlights nutritious eating and eco-conscious practices. Urbanization is increasing the demand for convenient, ready-to-eat fruit snacks and nut mixes, catering to busy lifestyles. Additionally, traditional snacks are being reimagined with modern flavors and health benefits, creating opportunities for innovation. These trends signal significant implications for producers and retailers, emphasizing the need for sustainable sourcing and product diversification to meet evolving consumer preferences.

Local special circumstances: In Uganda, the Fruits & Nuts Market is shaped by its rich agricultural diversity and favorable climate, enabling the cultivation of a wide range of tropical fruits and nuts. Cultural traditions emphasize the consumption of locally grown produce, fostering a strong preference for indigenous varieties. Additionally, government initiatives aimed at promoting organic farming practices enhance market credibility. The informal market structure, prevalent in rural areas, allows smallholder farmers to thrive, but also presents challenges in standardization and quality control, influencing overall market dynamics.

Underlying macroeconomic factors: The Fruits & Nuts Market in Uganda is significantly influenced by macroeconomic factors including agricultural policies, trade dynamics, and global market trends. The nation's economic health, characterized by GDP growth and inflation rates, affects consumer purchasing power and demand for fresh produce. Fiscal policies promoting agricultural investment and infrastructure development bolster market access for farmers. Furthermore, global demand for organic and sustainably sourced fruits enhances export opportunities, while fluctuations in international commodity prices can impact local pricing structures. Lastly, climate change and environmental sustainability initiatives increasingly shape production practices, influencing both supply and market resilience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.