Bread & Cereal Products - Uganda

  • Uganda
  • Revenue in the Bread & Bakery Products market amounts to US$2.31bn in 2024. The market is expected to grow annually by 9.40% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$278bn in 2024).
  • In relation to total population figures, per person revenues of US$46.12 are generated in 2024.
  • In the Bread & Bakery Products market, volume is expected to amount to 1,838.00m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.6% in 2025.
  • The average volume per person in the Bread & Bakery Products market is expected to amount to 29.6kg in 2024.

Key regions: Philippines, United States, Canada, India, China

 
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Analyst Opinion

The Bread & Cereal Products Market in Uganda has experienced modest growth due to factors such as increasing urbanization, rising population, and changing dietary patterns. However, challenges such as limited access to technology and infrastructure, high production costs, and competition from traditional food staples have resulted in a subdued growth rate. The market is expected to continue its slow growth trajectory in the coming years, but the increasing demand for convenience and health-conscious products may drive future growth.

Customer preferences:
As more Ugandans become health-conscious, there is a growing demand for gluten-free and plant-based bread and cereal options. This trend is influenced by a rise in veganism and plant-based diets, as well as a growing awareness of gluten sensitivities and allergies. In addition, with a growing middle class and urbanization, there is an increasing demand for convenience and on-the-go breakfast options, such as breakfast bars and instant oatmeal packets. These factors are driving the growth of the bread and cereal products market in Uganda.

Trends in the market:
In Uganda, the Bread & Cereal Products Market is experiencing a shift towards healthier options, with a growing demand for gluten-free, organic, and whole grain products. This trend is driven by increasing health consciousness among consumers and a rise in diet-related health issues. As a result, industry stakeholders are focusing on product innovation and marketing strategies to cater to this growing trend. Additionally, there is a rise in online grocery shopping in Uganda, providing opportunities for the industry to reach a larger customer base and expand their market.

Local special circumstances:
In Uganda, the Bread & Cereal Products Market is heavily influenced by the country's geography and cultural preferences. With a large rural population, traditional cereals like maize, sorghum, and millet remain staples, but urbanization and increased disposable incomes have led to a growing demand for wheat-based products. Additionally, government regulations on imported wheat and subsidies for local production also play a role in shaping the market dynamics.

Underlying macroeconomic factors:
The Bread & Cereal Products Market in Uganda is heavily impacted by macroeconomic factors such as economic growth, inflation, and government policies. Strong economic growth and stable inflation rates have resulted in increased disposable income, leading to higher consumer spending on food products. On the other hand, changes in fiscal policies and trade agreements can directly impact the cost of raw materials and transportation, affecting the profitability of bread and cereal manufacturers. Additionally, the rising population and urbanization in Uganda are driving the demand for convenient and affordable food options, further boosting the growth of the Bread & Cereal Products Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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