Snack Food - Uganda

  • Uganda
  • Revenue in the Snack Food market amounts to US$247.20m in 2024. The market is expected to grow annually by 8.42% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$52bn in 2024).
  • In relation to total population figures, per person revenues of US$4.94 are generated in 2024.
  • In the Snack Food market, volume is expected to amount to 90.64m kg by 2029. The Snack Food market is expected to show a volume growth of 6.5% in 2025.
  • The average volume per person in the Snack Food market is expected to amount to 1.4kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

 
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Analyst Opinion

The Snack Food Market in Uganda, part of the Confectionery & Snacks Market within The Food market, has seen moderate growth due to factors such as limited consumer spending power, competition from traditional snacks, and low health awareness. Despite this subdued growth, the market is expected to see potential growth with the introduction of innovative snacks and increasing demand for convenient, on-the-go snacks.

Customer preferences:
As consumers become more health-conscious, there has been a noticeable increase in demand for healthier snack options in Uganda. This trend is driving the growth of organic and all-natural snack products, as well as gluten-free and vegan options. Additionally, there is a growing preference for locally sourced and sustainable ingredients in snack food, reflecting a shift towards more environmentally conscious consumption. Furthermore, with the rise of social media and influencer culture, there has been a surge in demand for visually appealing and Instagram-worthy snacks, leading to the emergence of artisanal and artisan-inspired snack brands in the market.

Trends in the market:
In Uganda, the Snack Food Market of the Confectionery & Snacks Market within The Food market is witnessing a rise in demand for healthier snack options, such as organic and low-sugar snacks. This trend is driven by increasing health consciousness among consumers and a growing preference for natural and sustainable products. As a result, snack food manufacturers are incorporating healthier ingredients and expanding their product lines to cater to this trend. This trajectory is significant as it presents opportunities for industry stakeholders to tap into the growing demand for healthier snacks and differentiate themselves in a competitive market. However, it also poses challenges for smaller manufacturers who may struggle to keep up with changing consumer preferences.

Local special circumstances:
In Uganda, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by the country's rich agricultural resources, with a large production of crops like cassava and plantains. These local ingredients are used in popular snacks like chapati and matoke chips. Additionally, Uganda's diverse cultural influences, including Indian and Arab cuisines, bring a unique flavor profile to the market. The country's regulatory landscape also plays a role, with strict regulations on food labeling and safety standards, leading to a preference for locally-produced snacks over imported ones.

Underlying macroeconomic factors:
The Snack Food Market of the Confectionery & Snacks Market within The Food market in Uganda is influenced by several macroeconomic factors. The country's economic growth, stable political environment, and increasing disposable income are key drivers of market growth. Furthermore, the increasing urbanization and westernization of diets have led to a growing demand for convenience and snack foods. Additionally, the government's favorable policies promoting foreign investment and trade have attracted international players to enter the market, driving competition and innovation. Lastly, the rising population and changing consumer lifestyles have resulted in a higher demand for on-the-go and healthy snack options, further propelling market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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