Fresh Fruits - Uganda | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.34bn in 2024. The market is expected to grow annually by 9.41% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$26.93 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 641.00m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 10.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Uganda is experiencing subdued growth, influenced by factors such as changing consumer preferences, fluctuating agricultural yields, and competition from imported fruits, which challenge local producers in maintaining market share and pricing.

Customer preferences: Consumers in Uganda's Fresh Fruits Market are increasingly prioritizing health and wellness, leading to a growing demand for organic and locally sourced fruits. This shift is influenced by a rising awareness of nutritional benefits and sustainable farming practices. Additionally, urbanization and a younger demographic are driving preferences for convenience, resulting in a surge in online fruit delivery services. Cultural traditions that emphasize fresh produce consumption are also evolving, as consumers seek innovative ways to incorporate fruits into modern diets, blending heritage with contemporary lifestyles.

Trends in the market: In Uganda, the Fresh Fruits Market is experiencing a significant shift towards organic and locally sourced fruits, driven by consumers' heightened focus on health and wellness. This trend is gaining momentum as awareness of the nutritional benefits of fresh produce increases. Additionally, urbanization is influencing a younger demographic to seek convenience, resulting in a rise in online fruit delivery services. As cultural traditions evolve, consumers are finding innovative ways to incorporate fruits into their diets, presenting opportunities for industry stakeholders to adapt and thrive in a dynamic market landscape.

Local special circumstances: In Uganda, the Fresh Fruits Market is shaped by its diverse geography, featuring fertile volcanic soils and a favorable climate that supports a wide variety of fruit cultivation. Cultural practices emphasize the significance of fruits in local diets, often intertwined with traditional ceremonies and communal meals. Additionally, regulatory efforts to promote organic farming are fostering a shift towards sustainable agricultural practices. These unique local factors are driving innovation in distribution channels, such as farmers' markets and mobile vendors, enhancing accessibility and supporting smallholder farmers in the evolving market landscape.

Underlying macroeconomic factors: The Fresh Fruits Market in Uganda is significantly influenced by macroeconomic factors such as national economic growth, trade policies, and global commodity prices. A stable national economy, characterized by increasing GDP and investment in agricultural infrastructure, enhances the productivity and profitability of fruit cultivation. Favorable trade agreements bolster export opportunities, particularly for organic fruits, aligning with global health trends. Moreover, inflation and currency fluctuations can impact both production costs and consumer purchasing power, affecting market dynamics. Overall, these financial indicators create an environment that either supports or challenges the growth of Uganda's fresh fruits market, driving innovation and accessibility.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.