Pasta - Uganda

  • Uganda
  • Revenue in the Pasta market amounts to US$143.90m in 2024. The market is expected to grow annually by 9.81% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$28,000m in 2024).
  • In relation to total population figures, per person revenues of US$2.88 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 125.50m kg by 2029. The Pasta market is expected to show a volume growth of 1.9% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 2.0kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The Pasta Market in the Bread & Cereal Products Market within The Food market in Uganda has shown minimal growth, influenced by factors such as low consumer awareness and limited access to digital technologies. Despite this, the convenience of online health services is driving a slow but steady increase in the market.

Customer preferences:
As consumers in Uganda become more health-conscious and interested in incorporating healthier options into their diets, there has been a noticeable increase in demand for whole grain and gluten-free pasta products. This trend is driven by a growing awareness of the benefits of whole grains, as well as an increasing prevalence of gluten-related sensitivities. As a result, pasta manufacturers have started to offer a wider variety of options to cater to these preferences. Additionally, with the rise of e-commerce and online shopping, consumers are now able to access a wider range of pasta products, including imported options, further diversifying their choices.

Trends in the market:
In Uganda, the Pasta Market is experiencing a surge in demand due to the growing popularity of Italian cuisine and the increasing availability of imported pasta products. Additionally, in the Bread & Cereal Products Market, there is a trend towards healthier and more diverse options, with a focus on whole grain and gluten-free alternatives. This trajectory is significant as it caters to the changing consumer preferences and health consciousness. Industry stakeholders should capitalize on these trends by expanding their product offerings and investing in marketing and distribution strategies to reach a wider consumer base. Furthermore, the potential implications for the industry include increased competition and the need for innovation to keep up with changing consumer demands.

Local special circumstances:
In Uganda, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural sector, as the majority of the raw materials for pasta production are locally sourced. Additionally, cultural preferences for staple foods and traditional dishes play a crucial role in shaping the demand for pasta in the market. Regulatory factors, such as import restrictions and food safety regulations, also impact the market dynamics. These unique local factors contribute to the distinct market landscape of the Pasta Market in Uganda, setting it apart from other markets.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market in Uganda is impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The global economic slowdown and fluctuations in exchange rates can affect the import and export of pasta products, while the country's economic stability and consumer purchasing power can influence market demand. Fiscal policies that prioritize the agricultural sector, where pasta production is a part of, can also impact market growth. Furthermore, government investments in infrastructure and logistics can improve the efficiency of the supply chain and support market expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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