Fresh Fruits - Southern Europe | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$48.42bn in 2024. The market is expected to grow annually by 6.08% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$204.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 19.88bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 77.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Southern Europe is experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier diets, seasonal availability, and competition from imported fruits, which challenge local producers and pricing strategies.

Customer preferences: Consumers in Southern Europe are increasingly gravitating towards locally sourced and organic fresh fruits as part of a broader movement towards sustainable eating practices. This trend is fueled by a growing awareness of environmental issues and the desire to support local economies. Additionally, younger demographics are prioritizing convenience, opting for ready-to-eat fruit snack options that fit their busy lifestyles. Moreover, the rise of social media is impacting purchasing decisions, as visually appealing fruit products gain popularity through influencer endorsements, shaping consumption patterns.

Trends in the market: In Southern Europe, the Fresh Fruits Market is experiencing a significant shift towards organic and locally sourced fruits, driven by consumers' increasing awareness of sustainability and health. This trend is particularly prominent among younger generations who prioritize convenience, leading to a surge in demand for ready-to-eat fruit snacks. Retailers are adapting by enhancing product visibility and leveraging social media marketing, where influencer endorsements play a crucial role in shaping consumer preferences. Industry stakeholders must focus on sustainable sourcing and innovative packaging to align with these evolving consumer behaviors, ensuring long-term growth and market relevance.

Local special circumstances: In Southern Europe, the Fresh Fruits Market is influenced by a rich agricultural heritage and diverse climate, promoting a variety of local fruits such as citrus and stone fruits. Cultural traditions emphasize seasonal eating, which enhances demand for fresh, locally sourced produce. Regulatory frameworks supporting organic farming practices are also gaining traction, encouraging sustainable agriculture. Additionally, festivals celebrating local harvests foster community engagement and stimulate consumer interest in fresh, high-quality fruits, further shaping market dynamics and preferences.

Underlying macroeconomic factors: The Fresh Fruits Market in Southern Europe is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and consumer spending trends. Economic stability in key Southern European countries bolsters disposable income, leading to increased demand for high-quality fresh fruits. Additionally, favorable climatic conditions and advancements in agricultural technology enhance crop yields and diversity. Trade agreements within the EU facilitate access to international markets, while fiscal policies promoting organic farming practices align with the growing consumer preference for sustainable and locally sourced products. Inflation rates and food pricing dynamics also play crucial roles in shaping consumer purchasing behavior, impacting overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.