Milk Substitutes - Southern Europe

Southern Europe

Highlights

Revenue in the Milk Substitutes market amounts to US$1.24bn in 2024. The market is expected to grow annually by 11.32% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$5.24 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 922.40m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 10.9% in 2025.0.
The average volume per person in the Milk Substitutes market is expected to amount to 2.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Substitutes Market in Southern Europe is experiencing subdued growth due to factors such as consumer preference for traditional dairy products and limited awareness of milk substitutes. However, the market is expected to grow as digital technologies and online services gain popularity in the region.

Customer preferences: With health and sustainability becoming growing concerns, there has been a rise in demand for plant-based milk substitutes in Southern Europe. This trend is driven by factors such as lactose intolerance, environmental consciousness, and ethical considerations. In addition, the increasing popularity of veganism and flexitarian diets has also contributed to the growth of the milk substitutes market. As a result, there has been a shift towards almond, soy, and coconut milk as preferred alternatives to traditional dairy milk.

Trends in the market: In Southern Europe, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in plant-based milk alternatives, driven by consumer demand for healthier and more sustainable options. This trend is expected to continue, with an increasing number of companies entering the market and launching innovative products to meet the growing demand. Additionally, there is a growing trend of incorporating plant-based proteins into traditional dairy products, further driving the growth of the market. This shift towards plant-based milk substitutes has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and market dynamics to remain competitive.

Local special circumstances: In Southern Europe, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is influenced by the region's strong cultural tradition of consuming dairy products. This has led to a slow adoption of milk substitutes, with consumers preferring traditional dairy products. However, there is a growing trend towards plant-based diets in countries like Italy and Spain, driven by concerns for animal welfare and sustainability. This has created opportunities for innovative milk substitutes made from ingredients like almonds, oats, and soy. Additionally, government regulations promoting healthy eating habits and reducing dairy consumption have also contributed to the growth of the milk substitutes market in Southern Europe.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in Southern Europe is influenced by various macroeconomic factors. These include the overall economic trends in the region, such as GDP growth, inflation rates, and consumer spending. National economic health and fiscal policies also play a significant role, as they can impact consumer purchasing power and overall market demand. Other relevant financial indicators, such as trade policies, exchange rates, and labor costs, can also have a significant influence on market performance. Additionally, consumer preferences and trends, such as the increasing demand for plant-based alternatives, are also shaping the growth of the Milk Substitutes Market in Southern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.