Bread & Cereal Products - Tanzania

Revenue in the Bread & Bakery Products market amounts to US$4.42bn in 2024. The market is expected to grow annually by 7.63% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$63.73 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.76bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 33.9kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Tanzania is experiencing gradual growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online food services. This growth is hampered by subdued growth in sub-markets such as Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products. This can be attributed to factors such as price sensitivity, limited access to technology, and traditional food habits. Despite these challenges, The Food market in Tanzania is expected to continue growing as digitalization and awareness about healthy food choices increase.

Customer preferences: With the increasing emphasis on health and wellness, consumers in Tanzania are gravitating towards healthier bread and cereal options, such as whole grain and gluten-free products. Additionally, there is a growing demand for locally sourced and organic ingredients, reflecting a shift towards more sustainable and environmentally friendly choices. This trend is driven by a rising awareness of the impact of food choices on personal health and the environment.

Trends in the market: In Tanzania, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increase in demand for whole grain and gluten-free products. This trend is driven by a growing awareness of the importance of a balanced diet and the rise of health-conscious consumers. Additionally, there is a growing demand for convenience and ready-to-eat options, as urbanization and busy lifestyles drive the need for quick and easy meal solutions. This trend is expected to continue, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Tanzania, the Bread & Cereal Products Market is heavily influenced by the country's agricultural sector, which accounts for over 25% of GDP. This leads to a strong focus on locally-sourced ingredients, as well as a reliance on traditional farming methods. Additionally, the country's diverse cultural influences result in a wide variety of bread and cereal products, with Indian and Arabic-influenced flatbreads being popular in urban areas, while maize-based porridges are more commonly consumed in rural regions. The government's efforts to promote food security and reduce reliance on imports also play a role in shaping the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Tanzania is influenced by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and financial indicators. The performance of the market is dependent on the country's economic stability and growth, as well as the government's policies and regulations regarding food production and consumption. The rise in disposable income and changing consumer preferences towards healthier and convenient food options are also key drivers of market growth. Furthermore, investments in agriculture and infrastructure development by the government have led to increased production and distribution of bread and cereal products, boosting market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.