Snack Food - Tanzania | Statista Market Forecast

Revenue in the Snack Food market amounts to US$634.20m in 2024. The market is expected to grow annually by 7.65% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$9.14 are generated in 2024.
In the Snack Food market, volume is expected to amount to 160.40m kg by 2029. The Snack Food market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 1.9kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Tanzania has experienced moderate growth due to factors such as increased consumer health consciousness and the convenience of online services. However, growth has been subdued due to challenges in the Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers sub-markets.

Customer preferences: Consumers in Tanzania are increasingly looking for healthier and more nutritious snack options, driven by a growing awareness of the importance of a balanced diet. This has led to a rise in demand for snacks made from natural, organic ingredients, as well as those that are low in sugar and fat. Additionally, there has been a shift towards snack options that cater to specific dietary needs, such as vegan, gluten-free, and lactose-free products. This trend is influenced by a growing interest in health and wellness, as well as cultural preferences for fresh and natural foods.

Trends in the market: In Tanzania, the Snack Food Market of the Confectionery & Snacks Market within The Food market has seen a surge in demand for healthier snack options, such as organic and low-sugar snacks. This trend is in line with global health and wellness movements, as consumers become more health-conscious and seek out better-for-you options. This has led to an increase in the availability of such snacks in the market, and is expected to continue growing in the coming years. Industry stakeholders should take note of this trend and consider incorporating healthier snack options into their product offerings to stay competitive in the market.

Local special circumstances: In Tanzania, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's unique geographical and cultural factors. With a large rural population, there is a high demand for affordable and convenient snack options. Additionally, the country's traditional cuisine heavily features snacks, leading to a high demand for local snack brands. The market is also regulated by strict food safety laws, ensuring quality and safety for consumers. These factors contribute to the dynamic growth of the Snack Food Market in Tanzania.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is affected by macroeconomic factors such as consumer spending power, disposable income, and consumer preferences. In Tanzania, the increasing urbanization and rising middle-class population are driving the demand for convenience foods, including snacks. Moreover, favorable economic conditions, such as stable GDP growth and low inflation rates, are positively impacting the purchasing power of consumers, leading to increased spending on snacks. On the other hand, high import tariffs and taxes on raw materials and finished goods can hinder the growth of the market, as they increase the cost of production and, in turn, the final product price.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.