Tomato Ketchup - Tanzania | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$83.69m in 2024. The market is expected to grow annually by 7.90% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$1.21 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 59.58m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.7kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in Tanzania has been experiencing subdued growth due to various factors such as low consumer awareness, limited availability of digital technologies, and lack of convenience in online services. Despite this, the market is expected to see moderate growth in the coming years, driven by increasing demand for convenient and affordable food options in the country.

Customer preferences: In Tanzania, there has been a noticeable increase in demand for organic, locally-sourced tomato ketchup as consumers become more health-conscious and environmentally conscious. This trend is also reflected in the wider Sauces & Spices Market, as consumers seek out healthier and more sustainable options. Additionally, there has been a rise in demand for convenience products, such as single-serve packets and squeezable bottles, as busy lifestyles and on-the-go eating become more prevalent. This shift is driven by evolving lifestyle factors and a desire for more convenient food options.

Trends in the market: In Tanzania, the Tomato Ketchup market is experiencing an increase in demand for organic and healthier options. This trend is driven by a growing consumer awareness of the health benefits of natural ingredients and sustainable production methods. In the global market, there is a rising demand for ethnic and fusion flavors, with a focus on traditional Tanzanian cuisine. This presents an opportunity for players in the Tomato Ketchup market to innovate and diversify their product offerings to cater to these changing preferences. Additionally, the growing popularity of online shopping and e-commerce in Tanzania is expected to drive sales in the Tomato Ketchup market, as consumers seek convenience and accessibility in their food purchases. Industry stakeholders should keep a close eye on these trends and adapt their strategies to stay competitive in the evolving market.

Local special circumstances: In Tanzania, the Tomato Ketchup Market has been growing steadily due to the country's rising urbanization and westernization trends. However, the market faces unique challenges such as the high cost of imported ingredients and limited availability of locally grown tomatoes. Additionally, the government's strict regulations on food safety and labeling also impact the market dynamics. These factors have resulted in a higher price point for ketchup in Tanzania compared to other markets, leading to a preference for locally made ketchup brands.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Tanzania is influenced by various macroeconomic factors. The global economic trends, such as increasing demand for convenience foods and changing consumer preferences, play a significant role in driving the growth of this market. Additionally, the national economic health and fiscal policies, such as foreign investment regulations and tax policies, can impact market performance. Furthermore, the overall financial indicators, such as inflation rates and currency exchange rates, can also affect the demand for tomato ketchup in Tanzania. Overall, a stable economic environment and favorable policies can support the growth of the Tomato Ketchup Market in Tanzania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.