Beauty & Personal Care - Tanzania

Tanzania

The revenue generated in the Beauty & Personal Care market in Tanzania is projected to reach US$3.62bn in 2024.
This market is expected to grow annually by 3.31% (CAGR 2024-2029).
The largest segment in the market is Personal Care, with a market volume of US$1.71bn in 2024.
When compared globally, in the United States generates the highest revenue in this market, amounting to US$100bn in 2024.
In terms of per capita revenue, each person in Tanzania generates US$52.09 in 2024.
Furthermore, online sales are predicted to contribute 2.2% of the total revenue in the Beauty & Personal Care market by 2024.
Despite the growing popularity of international beauty brands, Tanzanian consumers still prefer locally made organic skincare products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.