Processed Fish & Seafood - Tanzania

Revenue in the Processed Fish & Seafood market amounts to US$667.70m in 2024. The market is expected to grow annually by 9.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$32bn in 2024).
In relation to total population figures, per person revenues of US$9.62 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 106.30m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 6.8% in 2025.0.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 1.2kg in 2024.

Definition:

The Processed Fish & Seafood market covers all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Canned, dried and smoked fish
Processed seafood
Surimi-based products
Fish sticks, Fish nuggets

Fresh and frozen fish
Fresh and frozen seafood
Ready-to-eat meals
Caviar and prepared and preserved shark fins
Out-of-home consumption

The processed fish and seafood market in Tanzania is currently experiencing subdued growth, influenced by factors such as limited consumer awareness and availability of online services. However, the market is expected to grow due to increasing demand for canned, dried, and smoked fish products, as well as fish fingers and portions. This growth can be attributed to the rising health consciousness among consumers and the convenience offered by these products.

Customer preferences: In Tanzania, the Processed Fish & Seafood Market has seen a rise in demand for sustainably sourced and organic products, as consumers become more health-conscious and environmentally aware. This trend is also reflected in the market for Fish & Seafood within The Food market, as consumers worldwide are increasingly prioritizing ethical and eco-friendly options. Additionally, there is a growing preference for convenient and ready-to-eat seafood products, driven by busy lifestyles and the need for convenience.

Trends in the market: In Tanzania, the Processed Fish & Seafood Market is experiencing a rise in demand for sustainable and ethically sourced products. This trend is driven by increasing consumer awareness and government initiatives to promote responsible fishing practices. As a result, major players in the market are investing in sustainable sourcing and certifications to meet consumer expectations. This trend is expected to continue, with a focus on traceability and transparency in the supply chain. This has significant implications for industry stakeholders as they adapt their practices to align with these demands and maintain their competitiveness in the market.

Local special circumstances: In Tanzania, the Processed Fish & Seafood Market is heavily influenced by the country's geographical location and cultural preferences. Being a coastal country, Tanzania has a rich tradition of consuming seafood, making it a popular choice among locals. However, the market is also affected by regulatory factors such as strict fishing laws and limited access to technology for processing and preservation. Additionally, the country's diverse ethnic groups have varying preferences for types of fish and seafood, creating a demand for a wide range of processed products.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors in Tanzania. This includes the country's economic growth and stability, fiscal policies, and global economic trends. The Tanzanian government has implemented policies to support the growth of the food industry, including tax incentives for food processing companies and investments in infrastructure. However, high inflation rates and currency fluctuations can impact the cost of raw materials and production, affecting the overall performance of the market. Additionally, consumer spending power, purchasing behaviors, and changing dietary preferences also play a significant role in shaping the demand for processed fish and seafood in Tanzania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.