Fresh Meat - Tanzania

Tanzania

Highlights

Revenue in the Fresh Meat market amounts to US$4.19bn in 2024. The market is expected to grow annually by 10.19% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$60.33 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 788.00m kg by 2029. The Fresh Meat market is expected to show a volume growth of 6.9% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 8.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market in Tanzania is experiencing steady growth due to factors such as increasing demand for meat products, growing population and rising disposable income. However, the growth rate is subdued due to challenges such as limited access to quality inputs, lack of modern technology, and poor infrastructure. Despite these limitations, the market is expected to continue growing, driven by the increasing popularity of meat consumption and the emergence of new players in the market.

Customer preferences: The Fresh Meat Market of the Meat Market within The Food market market in Tanzania is experiencing a growing demand for ethically sourced and organic meat products. This trend is driven by an increasing awareness and concern for animal welfare and environmental sustainability among consumers. Additionally, there is a shift towards healthier and cleaner eating habits, with a rise in demand for lean and leaner cuts of meat. This trend is also influenced by the growing health and wellness trend in the country, as well as an evolving preference for natural and minimally processed foods.

Trends in the market: In Tanzania, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and locally-sourced meat products. This trend is driven by a growing awareness of the environmental impact of industrialized meat production. As a result, there has been a rise in demand for organic and grass-fed meat, as well as a growth in small-scale, community-supported agriculture (CSA) models. These developments have significant implications for industry stakeholders, as it requires a shift in production and distribution methods. There may also be potential opportunities for businesses to differentiate themselves by offering ethically and sustainably-sourced meat options.

Local special circumstances: In Tanzania, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by cultural factors, with a strong emphasis on halal meat due to the country's large Muslim population. Additionally, the geographical distribution of livestock and the nomadic traditions of some ethnic groups lead to unique supply chain challenges. The regulatory environment also plays a role, with strict guidelines for meat handling and storage to ensure food safety. These factors shape the market dynamics and impact the availability and pricing of fresh meat in Tanzania.

Underlying macroeconomic factors: The Fresh Meat Market within the Meat Market of Tanzania is impacted by various macroeconomic factors. Global economic trends, such as changes in meat consumption preferences and international trade policies, can greatly affect the market. Additionally, the national economic health of Tanzania, including factors like GDP growth and inflation rates, can impact the affordability and demand for meat products. Fiscal policies, such as taxes and subsidies, can also influence the market by affecting production costs and consumer purchasing power. Other relevant financial indicators, such as exchange rates and consumer confidence, can also play a role in the performance of the Fresh Meat Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.