Food - Tanzania

Tanzania

Revenue in the Food market amounts to US$27.60bn in 2024. The market is expected to grow annually by 8.24% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$5.44bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$402.60 are generated in 2024.
In the Food market, 0.4% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 11,530.00m kg by 2029. The Food market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Food market is expected to amount to 139.70kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

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Region comparison

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Analyst Opinion

The Food market in Tanzania is experiencing subdued growth, impacted by factors such as limited access to technology, low health awareness, and reliance on traditional food sources. However, the market is expected to grow due to increasing demand for convenience food and rising awareness of nutrition and food safety. Local production and consumption of staple foods like grains, fruits, and vegetables also contribute to the market's growth. Additionally, the growing pet food industry and demand for healthy and organic food products present opportunities for further growth.

Customer preferences: Consumers in Tanzania are increasingly prioritizing convenience and accessibility in their food purchasing habits. This has led to a rise in demand for online grocery delivery services and mobile payment options. Additionally, there has been a shift towards healthier and more sustainable food choices, driven by growing awareness of the impact of diet on personal health and the environment. This has resulted in a surge in demand for organic and locally sourced produce, as well as plant-based alternatives. Furthermore, with the rise of social media and influencer culture, consumers are also placing more importance on aesthetic and visually appealing food options, leading to an increase in demand for visually appealing and Instagram-worthy dishes.

Trends in the market: In Tanzania, The Food market is currently experiencing a rise in demand for organic and locally sourced products. This trend is driven by a growing awareness of the health and environmental benefits of consuming organic food. In addition, there is a push for sustainable and ethical food production practices, leading to an increase in demand for fair trade and environmentally friendly products. This trajectory is significant for industry stakeholders as it presents opportunities for market expansion and diversification. However, it also poses challenges in terms of supply chain management and pricing strategies. The potential implications for stakeholders include the need for adaptation to changing consumer preferences and the potential for increased competition from new entrants in the market.

Local special circumstances: In Tanzania, The Food market is heavily influenced by the country's diverse geographical and cultural landscape. With a large rural population, traditional food practices and local produce play a significant role in shaping the market. Additionally, government regulations aimed at promoting locally sourced and healthy food options have led to a rise in demand for organic and sustainable products. These unique factors have created a market that is distinct from other countries, with a focus on traditional and locally sourced food options.

Underlying macroeconomic factors: The Food market in Tanzania is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's agricultural sector, which is the main source of food production and employment, is highly affected by changes in global commodity prices and trade policies. Additionally, the country's overall economic health, including inflation rates, interest rates, and currency exchange rates, can impact consumer purchasing power and thus affect the demand for food products. Furthermore, government fiscal policies, such as taxation and subsidies, can also impact the cost of food production and distribution, ultimately affecting market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.