Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Tanzania

Tanzania

Revenue in the Ready-to-Eat Meals market amounts to US$1.51bn in 2024. The market is expected to grow annually by 7.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$21.95 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 0.42bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 4.3% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 5.2kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Ready-to-Eat Meals market in Tanzania has seen minimal growth due to factors such as limited availability and high prices. Despite convenience and increasing demand for convenience foods, lack of awareness and affordability are impacting the market's growth rate.

Customer preferences: The growing trend of busy lifestyles and increasing urbanization has led to a rise in demand for convenient and ready-to-eat meals in Tanzania. This trend is further fueled by the influence of Western fast food culture and the availability of a wide range of international cuisines. Furthermore, the rise of online food delivery services and the growing preference for healthy, organic, and sustainable food options have also impacted the Ready-to-Eat Meals Market within the Convenience Food Market in Tanzania. This shift towards healthier and more convenient meal options is driven by the changing dietary preferences of the younger generation and the increasing awareness of the importance of a balanced diet in maintaining a healthy lifestyle.

Trends in the market: In Tanzania, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing an increase in demand for healthy and convenient meal options. This trend is driven by busy lifestyles and a growing awareness of the importance of nutrition. As a result, there is a rise in the availability of organic and plant-based ready-to-eat meals in the market. Additionally, there is a growing trend of online food delivery services, providing consumers with easy access to a variety of ready-to-eat meal options. These trends indicate a shift towards healthier and more convenient food choices, which presents opportunities for industry stakeholders to cater to this demand and expand their market reach.

Local special circumstances: In Tanzania, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's fast-paced urban lifestyle and limited access to cooking facilities. As a result, there is a growing demand for convenient and affordable ready-to-eat meals. Additionally, the country's diverse cultural influences have led to a wide variety of flavors and dishes in the market. Furthermore, the government's efforts to promote food safety and quality regulations have also played a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is influenced by macroeconomic factors such as consumer spending habits, disposable income, and population growth. Countries with stable economic conditions and a growing middle class are experiencing higher demand for convenience foods, including ready-to-eat meals. Additionally, government policies that support the growth of the food industry, such as investment in infrastructure and trade agreements, play a significant role in the development of the market. Furthermore, the increasing urbanization and busy lifestyles of consumers are fueling the demand for quick and easy meal options, driving the growth of the ready-to-eat meals market in Tanzania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.