Butter - Tanzania | Statista Market Forecast

Revenue in the Butter market amounts to US$36.60m in 2024. The market is expected to grow annually by 9.00% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$0.53 are generated in 2024.
In the Butter market, volume is expected to amount to 3.30m kg by 2029. The Butter market is expected to show a volume growth of 6.9% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.04kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Tanzania is experiencing subdued growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences, and competition from margarine and other substitutes impacting overall demand.

Customer preferences: Consumers in Tanzania are increasingly gravitating towards healthier and more sustainable food options, leading to a rise in demand for organic and locally sourced butter. This shift is influenced by a growing awareness of health and nutrition, particularly among younger demographics who prioritize natural ingredients. Additionally, traditional culinary practices are being re-evaluated, with many consumers seeking to incorporate butter into modern recipes, thus blending cultural heritage with contemporary dietary trends. As lifestyles evolve, convenience and quality are becoming paramount in purchasing decisions.

Trends in the market: In Tanzania, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards organic and locally sourced options, driven by a heightened consumer focus on health and sustainability. This trend is particularly pronounced among younger consumers, who are increasingly prioritizing natural ingredients and nutritional value in their dietary choices. Furthermore, traditional butter usage is being integrated into modern culinary practices, allowing for a fusion of heritage and contemporary cooking. As this evolution continues, industry stakeholders must adapt to rising consumer expectations for quality and convenience, which could significantly influence sourcing, production methods, and marketing strategies.

Local special circumstances: In Tanzania, the Butter Market within the Oils & Fats sector is shaped by unique local factors, including the country's rich agricultural heritage and diverse dairy farming practices. The prevalence of smallholder farmers contributes to a strong emphasis on locally sourced ingredients, fostering community engagement and sustainability. Additionally, cultural traditions around food preparation influence consumer preferences, with traditional recipes incorporating butter in various dishes. Regulatory frameworks promoting organic farming practices further enhance the appeal of natural butter options, aligning with the rising demand for health-conscious products.

Underlying macroeconomic factors: The Butter Market within Tanzania's Oils & Fats sector is influenced by several macroeconomic factors, including agricultural productivity, trade policies, and consumer income levels. The country's reliance on agriculture, coupled with global commodity price fluctuations, affects local butter production costs and availability. Additionally, rising disposable incomes are shifting consumer preferences toward premium and organic butter products, reflecting a growing health consciousness. Fiscal policies promoting agricultural development and investment in dairy infrastructure further enhance market growth, while international trade agreements impact import/export dynamics, influencing market competitiveness and pricing strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.