Breakfast Cereals - Tanzania

Tanzania

Highlights

Revenue in the Breakfast Cereals market amounts to US$33.11m in 2024. The market is expected to grow annually by 9.31% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$0.48 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 10.74m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 7.3% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Tanzania is experiencing subdued growth, influenced by factors such as low consumer awareness and limited access to digital technologies. Despite the convenience of online health services, the market's growth rate remains slow.

Customer preferences: In Tanzania, there has been a notable increase in demand for healthier breakfast cereal options, as consumers become more health-conscious and prioritize nutrition in their daily diets. This trend is driven by the country's rising middle class and growing awareness of the importance of a balanced breakfast. As a result, there has been a surge in demand for breakfast cereals made from whole grains, oats, and other natural ingredients. Additionally, the popularity of convenient, on-the-go breakfast options has also contributed to the growth of the breakfast cereal market in Tanzania.

Trends in the market: In Tanzania, the Breakfast Cereals market is seeing a rise in demand for healthier and more nutritious options, as consumers become increasingly health-conscious. This trend is expected to continue, with more players in the market offering organic and natural ingredients in their products. Additionally, there is a growing preference for on-the-go breakfast options, leading to an increase in sales of single-serve and portable cereal products. These trends highlight the need for industry stakeholders to innovate and adapt to changing consumer preferences in order to remain competitive in the market. Furthermore, there is potential for partnerships and collaborations with local farmers and suppliers to source high-quality and sustainable ingredients for breakfast cereal products.

Local special circumstances: In Tanzania, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong agricultural sector and diverse climate, which allows for the production of a wide variety of cereals. Additionally, cultural preferences for traditional breakfast options such as porridge and cooked grains also impact the market. Furthermore, government regulations and policies aimed at promoting local agriculture and food security play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Breakfast Cereals Market in Tanzania is heavily influenced by macroeconomic factors such as the country's economic growth, consumer spending patterns, and government policies. With an increasing population and rising disposable income, there is a growing demand for convenient and healthy breakfast options. Additionally, the government's focus on promoting a healthier lifestyle through initiatives such as the National Nutrition Strategy is driving the growth of the Breakfast Cereals Market. However, the market is also impacted by global economic trends and trade policies, which can affect the availability and price of raw materials used in cereal production. Moreover, fluctuations in currency exchange rates can impact the cost of imported cereals, ultimately affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.