Yogurt - Tanzania | Statista Market Forecast

Revenue in the Yogurt market amounts to US$61.55m in 2024. The market is expected to grow annually by 7.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$0.89 are generated in 2024.
In the Yogurt market, volume is expected to amount to 37.36m kg by 2029. The Yogurt market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 0.5kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in Tanzania is seeing minimal growth, influenced by factors such as low consumer health awareness and limited access to digital technologies. However, convenience offered by online services has potential for growth.

Customer preferences: In Tanzania, the yogurt market is experiencing a growth in demand for plant-based and lactose-free options, driven by the increasing awareness of health and wellness. This trend is also influenced by the rising vegan and vegetarian population in the country. Additionally, the emerging middle-class in Tanzania is showing a preference for premium yogurt products, such as Greek yogurt, due to their perceived health benefits and indulgent taste.

Trends in the market: In Tanzania, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for organic and natural yogurt products. This trend aligns with the increasing consumer awareness and preference for healthier and more sustainable food options. Additionally, there is a growing trend of local dairy farmers and cooperatives producing and selling yogurt, providing opportunities for small-scale producers to enter the market. These trends are significant as they indicate a shift towards healthier and more environmentally-friendly food choices, which can have positive implications for industry stakeholders in terms of increased sales and potential for future growth. However, this trend also poses challenges for larger yogurt producers who may struggle to compete with local and smaller players in the market.

Local special circumstances: In Tanzania, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's geographical and cultural factors. The presence of large dairy farms and favorable weather conditions for milk production have made Tanzania a major producer of milk and dairy products. Additionally, yogurt is a traditional food in Tanzania, with a long history of consumption, making it a staple in the local diet. The market is also regulated by government standards for quality and safety, ensuring that consumers have access to high-quality and safe products. These unique local factors contribute to the steady growth of the Yogurt Market in Tanzania, making it a key player in the overall Dairy Products & Eggs Market within The Food market.

Underlying macroeconomic factors: The Yogurt Market in Tanzania is significantly impacted by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. The country's stable economic growth and rising GDP per capita have contributed to the increasing demand for dairy products, including yogurt. Furthermore, favorable government policies promoting the development of the dairy industry, such as tax incentives and subsidies, have also played a role in driving market growth. Additionally, the growing health consciousness among consumers and the rising trend of adopting a Westernized diet have further fueled the demand for yogurt in Tanzania, leading to an overall positive market outlook.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.