Spreads & Sweeteners - Tanzania

Tanzania

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$848.00m in 2024. The market is expected to grow annually by 5.95% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$12.22 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 311.80m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 4.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Tanzania has been witnessing minimal growth in the Spreads & Sweeteners sub-markets, potentially due to factors such as limited access to digital technologies, lower health awareness, and traditional food preferences. This slow growth may also be impacted by local economic conditions and pricing challenges.

Customer preferences: With the rise of health consciousness and the growing trend of clean eating, consumers in Tanzania are increasingly opting for natural and organic spreads and sweeteners. This shift is driven by a desire for healthier alternatives to traditional processed spreads and sweeteners, as well as a growing awareness of the environmental impact of conventional food production. Additionally, the rise of vegan and plant-based diets has also contributed to the demand for natural spreads and sweeteners, as these options align with the ethical and sustainable values of this consumer segment.

Trends in the market: In Tanzania, there is a growing trend in the Spreads & Sweeteners market towards healthier and more natural options. This trend is driven by increasing health consciousness among consumers and government initiatives promoting healthy eating. As a result, there is a rise in demand for alternatives to traditional sugar and spreads, such as honey, natural sweeteners, and nut-based spreads. This trend is expected to continue, with potential implications for industry stakeholders including the need for product innovation and marketing strategies to cater to this growing segment of health-conscious consumers.

Local special circumstances: In Tanzania, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's agricultural sector, with a strong focus on local and traditional ingredients. This is due to the country's rich and diverse farming practices, as well as the strong demand for natural and organic products. Additionally, Tanzania's growing urban population and increasing disposable income have led to a rise in demand for convenience and packaged foods, driving the growth of the Spreads & Sweeteners Market. Furthermore, the government's efforts to promote local food production and reduce dependence on imports have also played a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The performance of the Spreads & Sweeteners Market within The Food market in Tanzania is heavily influenced by macroeconomic factors such as the country's economic health, government policies, and global economic trends. Tanzania's favorable business environment, with a growing economy and supportive government policies, has attracted investments in The Food market, specifically in the Spreads & Sweeteners sector. The rising demand for healthy and natural sweeteners, coupled with the increasing disposable income of the population, is driving the market growth in Tanzania. However, the market is also affected by global factors such as fluctuations in commodity prices and trade policies, which can impact the availability and pricing of raw materials for the production of spreads and sweeteners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.